Mentioningselect
keywords within
posts is a subtle
wayof advertising
yourbusiness
Conclusion
A blogis oftenseen
asan‘essential’website
featurethesedays,which
canmakebloggingseemlike
a fruitlesschore.However,with
careyourphotoblogcanbe
usedtoengageviewersby
describingyourimagesina
waynootherplatform
enablesyouto.Add value
While many photographers usetheirblogsasaninformalplatformfor
discussing their images and interactingwitha communityoffollowers,don’t
miss out on potential revenue opportunities.Linkimagestoa versionon
your main website or a locationfromwhichtheycanbepurchased.This
avoids having an overly commercialfeeltoyourblog,butstillensuresthatit
has value to your business.Use sRGB colour
Prior to adding images to a blog post, convert the colour profile
to sRGB. The most common profile to use is sRGB IEC61966-2.1
in Photoshop (Edit > Convert to Profile), which will guarantee that
the colours look consistent online. This ensures viewers see your
shots at their best, without unsupported profiles such as Adobe
RGB introducing colour shifts in online locations.
Take care with keywords
The best way to use a blog is as a means
of highlighting your presence and
specialisms in search engine rankings.
Mentioning select keywords within
posts is a subtle way of advertising
your business to people looking for
photographers in a local area or specialist
field. Therefore, be mindful of which
keywords you use to make the most of
this powerful promotional tool.ENHANCE YOUR BLOG