Bloomberg Businessweek - USA (2020-03-16)

(Antfer) #1

COVID-19/ BUSINESS BloombergBusinessweek March16, 2020


31

○ The crew fled so quickly after the Feb. 25 decision
to delay filming of Mission: Impossible  7 that
Paramount Pictures forgot to cancel the welcome
party at the opulent Gritti Palace Hotel in Venice,
Italy. The handful of straggling technical work-
ers who showed up feasted with silver cutlery and
exquisitechinaina mostlyabandonedbanquethall.
Thatkindofconfusion—andneedlessspend-
ing—hasbeencharacteristicofHollywoodinthe
coronavirusera.On-locationproductionwork,
oftenplannedyearsinadvance,hasbeenresched-
uledatgreatcost.AfterhaltingfilminginVenice,
ParamountsaidtheMission:Impossibleshootsched-
uledforRomethismonthwouldalsobedelayed.
Evencompletedfilmsareintrouble:Shuttered
theatersinAsiahaveforcedstudiostoscrapsome
premieresandrethinktheir 2020 schedules.On
March4 theopeningoftheJamesBondthrillerNo
TimetoDiewaspushedfromApriltoNovember.
Lookingatthestateofthemovietheaterindustry—
theChineseshutdownandplummetingattendance
inFrance,Italy,HongKong,andSouthKorea—
thefilm’sbackerscouldn’tstomachputtingouta
would-beblockbusterforonlyhalfthepotential
audience,saysa personfamiliarwiththeirthinking.
It’slikelymoreopeningswillbedelayed,because
noonecanpredicthowsoongovernmentswilllift
restrictionsorwhenmoviegoerswillbecomfort-
ablesittingina crowdedtheater.“Thethingthat’s
scaryaboutthecoronavirustodayis thatwedon’t
knowtheextentofit,”saysJasonSquire,a profes-
sorattheUSCSchoolofCinematicArtsandeditor
ofTheMovieBusinessBook. Filmingdelayscancost
$1milliona day,hesays.Festivalsandpressevents,
includingtheunveilingoftheDisney+streaming
serviceinEurope,havealsobeencanceled.Apple


Inc. and Netflix Inc. pulled out of the South by
Southwest festival in Austin, where they’d planned
to showcase new programming; only days later, on
March 6, the entire event was canceled.
Production problems are spreading through
the TV industry. The new lead character of The
Bachelorette, a realitydatingshowmeanttooffer
anescapefromlife’sconcerns,willnolongerbe
courtedbyhermalesuitorsinItalynextseason.
Thecountryhasbeeninlockdownaftera spikein
Covid-19cases.
Hollywood productions are meticulously
planned,makingit particularlypainfulwhenthings
goawry.Everyhourofeachdayis scheduled,and
therearecomplextaskslikeshuttingdowncity
blocks,dolingoutpaytodozensorhundredsof
crewmembers,andensuringmegaprops—say,a
yacht—areavailable,saysTylerThompson,a pro-
ducerandpresidentofCrossCreekPictures.
Studiosareusedtodealingwithemergencies,
particularlyweather-relatedones,butanillnessthat
keepsjumpingtonewpartsoftheworldis unusual.
WiththeMission:Impossibleseries,thesetsand
propsareparticularlyambitious.Fortheseventh
installment,slatedforreleasein2021,workerswere
buildinga replicaoftheGrittiPalace.It’snowgath-
eringdust.Andthecrewthathaddescendedonthe
Italiancityearlierthismonthis inlimbo.
“Theytoldustopackourequipmentandtoleave
ASAP,”saysAriannaPascazi,a Romansceneartist
who’djuststartedtopaintstained-glasspiecesinthe
windowsoffauxbuildingsforthebackdropofthe
film’sactionsequences.“Theytoldustoleavesome
ofthescenesalreadymadehere.Buttobehonest,
wedon’tknowif wewillcomebackatall.”—Kelly
GilblomandFlaviaRotondi,withChristopherPalmeri

“They told
us to pack our
equipment
and to leave
ASAP”

*FILMS FOR WHICH THE NATIONS OF ORIGIN LISTING ON THE INTERNET MOVIE DATABASE INCLUDE THE U.S. BUT NOT CHINA. EXCLUDES THREE SUCH FILMS THAT MET THAT CRITERIA BUT HAD CHINESE PRODUCTION PARTNERS. STUDIOS MAY HAVE HAD ADDITIONAL PARTNERS ON THEIR FILMS AND IN SOME CASES ARE NOT THE PRIMARY PARTNER. †INCLUDES 20TH CENTURY STUDIOS FILMS. DATA: BOX OFFICE MOJO, IMDB, COMPANY WEBSITES

10% 20% 30%

Alita:
Battle
Angel

Fast &
Furious
Presents:
Hobbs &
Shaw

X-Men:
Dark
Phoenix

0%

Which Hollywood studios are most exposed to China?
Shareofboxofficerevenuefromthecountryamongtop-grossingmoviesof 2019*
Disney† AT&T (WarnerMedia) NBCUniversal Sony Other Global revenue


$1b
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