Billboard - USA (2020-03-14)

(Antfer) #1

The State Of Radio


Who says radio’s dead? Although broadcast ad revenue is creeping downward,


audiences are aging and streaming has surpassed the medium as a vehicle for music


discovery. In its inaugural Deep Dive report, Billboard assesses the radio industry


today and provides a glimpse of its future by comparing streaming and radio users,


automobile audio usage, the growth rates of programming formats — and by looking


at why labels and artists still need airtime even in a streaming world.


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Hit Songs Are Staying


On The Radio Airplay


Charts Longer Despite


Peaking Faster On


Streaming Platforms


These Three


Singles Broke On


Radio Instead Of


Streaming: Here’s


How It Happened


Double-Digit Growth


Projected For Digital


Radio Ad Revenue


Through 2023, But


It’s No Panacea

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