Fortune - USA (2020-04)

Content by the Buzz Business

LEADING

FROM

THE HEART

Q&A with Lujain Al Ubaid, co-founder

and CEO, Tasamy for Social

Entrepreneurship

For a sensitive and privileged

Saudi child, it was a life-changing

routine. At regular times throughout

the year, the mother of 6-year-old

girl Lujain Al Ubaid would take her

on a journey far from the luxury

condominiums of Riyadh’s most well-

to-do neighborhoods and into some

of the poorest and most deprived

districts of the country’s capital.

There the family would distribute

food, toiletries, and other essentials

to the needy and the despairing,

while little Lujain watched from

the back seat of the car.

“To this day, I can remember those

scenes vividly,” Lujain says. “The

poor people would crowd around

the car, desperate to receive

anything that we could give them.

“When we drove away, the car

windows were covered in their

handprints. It is an image I will

never forget—those handprints have

remained in my heart forever.”

Some 30 years later, inspired by

those searing childhood experiences,

Lujain has become one of the most

prominent drivers of the social and

economic transformation of her country.

As the CEO of Tasamy for Social

Entrepreneurship, she is helping socially

Lujain Al Ubaid, Co-founder

and CEO, Tasamy for Social

Entrepreneurship

Born and raised in Riyadh,

Lujain Al Ubaid is one of

Saudi Arabia’s most prominent

social entrepreneurs and

best-known businesswomen.

As the co-founder of Tasamy,

she is supporting the growth

of enterprises that are

tackling some of the country’s

most pressing social and

economic challenges.

CHANGE AGENTS

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