Fortune - USA (2020-04)

94 FORTUNE APRIL 2020

ROUND

THE R MOSTAT

DESIGNED BY

Honeywell (Henry

Dreyfuss), 1953

Honeywell is a

conglomerate with

114,000 employees,

annual revenues

of $42 billion, and

businesses rang-

ing from aerospace,

industrial control

systems, and

chemicals. Yet

the thermostat

created by

Henry Dreyfuss

is so iconic and

ubiquitous that,

for many, the com-

pany has become

synonymous with

his design. And

while Honeywell

makes a plethora

of digital and smart

thermostats, the

humble round

thermostat—the

design of which

was inspired by the

über-analog radio

dial—is still in

production today.

38

THE GREATEST DESIGNS OF MODERN TIMES

“IT’S NOT A

PILL BOTTLE

AS MUCH AS

IT IS A SYSTEM.”

Brandon Schauer,

FORMER HEAD OF

ENTERPRISE DESIGN,

CAPITAL ONE,

ON CLEARRX [36]

SKYPE

DESIGNED BY

Skype, 2003

A videochat service

so successful that

it’s become a verb:

to Skype.

MODERN

CLASSICS

DESIGNED BY

Penguin (Jan

Tschichold), 1952

Designed to cost

no more than a

pack of cigarettes

and fit in a pocket.

CLEARRX

DESIGNED BY

Deborah Adler, 2005

Clearly labeled

drug containers use

color coding and

clever design to aid

patient safety.

MOBIKE

DESIGNED BY

Beijing Mobile Bike

Technology, 2015

An elegant solution

to the “last mile”

problem: the first

cashless, dockless

bike share.

STOOL 60

DESIGNED BY

Artek (Alvar Aalto),

1933

“A seat, table, stor-

age unit; democratic,

cheap, stackable.”

REBEKKA BAY, CREATIVE

DIRECTOR, UNIQLO

34 35 36 37 38 39

PRODUCT SERVICE RETURNING

DSB.W.04.20.XMIT.indd 94 FINAL 3/10/20 6:39 PM