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The SUV Black Hole
Sometimes disruption comes not as a single supernova explo-
sion of change but instead as a series of tangentially related
smaller disturbances, all succumbing to the same inexorable
pull. What seemed to be disparate societal, regulatory, and
product trends floating about were, in fact, all being sucked
simultaneously toward a single point: the SUV Black Hole. You
can’t argue with it; it’s science! –Daniel Pund
1996 Toyota RAV4
The blueprint for the
mainstream crossover.
1991 Ford Explorer
The Explorer defines and
dominates the market for
the modern family SUV.
1999 Lexus RX300
The blueprint for
the luxury crossover.
1987 Land Rover Range Rover
Rover officially brings stateside
its luxury ride for the country
gentleman.
1992 GMC Typhoon
SUVs can be performance vehicles?
They could after the Typhoon.
SUV Event Horizon
Non-crossover and
non-SUV options dwindle,
accelerating the shift
to non-cars.
1980 AMC Eagle
The harbinger.
1998 Mercedes-
Benz ML-Class
The Germans dip a
toe into America’s
SUV waters.
Unintended Regulatory
Consequences
- CAFE fuel-economy standards
are lower for light-duty trucks
than for passenger cars. - Modifications to fuel-economy
standards starting with the 2011
model year encourage the
creation of larger vehicles by
setting target fuel economy
based on a vehicle’s “footprint.” - Light trucks are exempt from
gas-guzzler taxes.
The Rise
of Patagonia
Persistent active-
lifestyle marketing
sells the concept
of family vehicles
free of the languor
typically associated
with the breed.
Audi
Quattro
Subaru
High Seating Position
The self-defeating feedback
loop of tallness.
Station Wagons
as Family Transport
All-Wheel Drive
SUV
Black Hole