April 2020 • Macworld 7There’s no denying that the AirPods and AirPods
Pro are runaway hits, so it only makes sense that
Apple would want to build on their success. We’ve
heard rumours for a while that Apple is working on
a pair of noise-cancelling over-ear headphones,
but a cryptic Target listing spotted by Target
employees suggests they might be on the way
sooner than later.
As reported by John Prosser on Twitter,
three new SKUs have popped up in US retailer
Target’s internal product database for identical
Apple AirPods (X Generation), with a price tag of
$399. That price point indicates that these are
very high-end cans, on par with the Beats Studio
3 (£299), Bose Noise Cancelling Headphones
700 (£399), and Sony’s WH-1000XM3 (£329)
and geared toward audiophiles. Rumours have
suggested that they will have noise-cancelling,
easy setup, and Siri support, as presumably
a wireless charging case as well.
The same Target database also lists Apple
TV Gen X, the first time we’ve heard that a
new streaming box could be on the way. The
conspicuous lack of rumours suggests that it’s a
mere refresh of the existing line, as does the $
price, but the Apple TV is definitely overdue for a
speed bump. We’d love it if this brought remote-free
Siri capabilities, but we’re not holding our breath.
Oddly enough, Target also lists a new iPod Touch
X Generation as well at $399. That’s the current
price for the 256GB iPod Touch, and quite frankly
we’d be very surprised to see a new model make