STYLE SHOWCASE
E
ARLIER THIS YEAR, THE
Italian luxury house
Loro Piana hosted a
de facto spring break in
St. Barts. A bevy of inter-
national actresses, editors, and
social-media personalities flew
in for the occasion. There were
balmy dinners and a preview of
a new capsule collection, and the
weekend was capped off with the
2019 St. Barths Bucket Regatta,
in which the company’s deputy
chairman, Pier Luigi Loro Piana,
raced his superyacht My Song.
A Caribbean island might seem
like an unconventional venue to
host festivities for Loro Piana.
After all, when the company
was founded in northern Italy
in 1924, it made its mark by
supplying wool and cashmere
textiles; today, it continues to be
known for its ultra-luxe Andean
vicuña knits and Mongolian goat
baby-cashmere creations. But
the brand’s focus on superlative
raw materials means it is equally
adept at turning out summer-
ready staples.
Consider its tote bags, linen-
and–cotton canvas accessories
whose burnt orange and terra-
cotta stripes hark back to the same
motif used on Loro Piana sales
representatives’ luggage from
the 1970s. They were originally
envisioned as sailing bags, but
the totes’ roomy, open design and
water- and stain-repellent finishTHIS PAGE,
CLOCKWISE FROM
RIGHT: Chair fabric,
Tatami in Morello-
Kasha, to the trade.
Kengo blankets in
Cowes (left) and Rosso
Terra, to the trade.
My Song, a super-
yacht belonging to
Pier Luigi Loro Piana.
A dress from the linen
collection, $2,750.