BRAND VALUE ALIGNMENT
THROUGH DUAL CAREER
The objective of the Brand Value Alignment through Dual Career (BRAVA) project is to
enhance the European workplace environment so the circumstances and challenges
of dual career athletes and coaches can be recognised and effectively accommodated.
The primary focus of the
project is to encourage
corporate managers and private
companies to recognise the
employability of Dual Career
athletes and coaches while
putting the spotlights on the
challenges encountered by
them.
The 3-year project aims to
structure an evidence knowledge
based on dual career employee
athletes and to define and
enable new European guidelines,
which support dual career in the
workplace and which facilitate
appropriate brand alignment
strategies and Corporate Social
Responsibility policies.
Partners of this project, the first
meeting in 2022, did it online on
28 th of January, discusing the
work, the analysys and collected
information.
After this meeting, Project
partners continued collecting
evidence from semi-structured
interviews and five national
focus groups. This precious
information shed a light on
the actual dual career in the
workplace, and it helped to
foresee suggestions on how
to facilitate appropriate Dual
Career brand alignment
strategies with Corporate Social
Responsibility (CSR) policies. At
present, a list of key statements
has been identified, which is
currently under an evaluation
of dual career experts who are
going to grade them for clarity.The third virtual meeting of the
Erasmus+ project Brand Values
Alignment through Dual Career
(BRAVA) was held online on
June 30, developing guidelines
for employment sector, related
to engagement and employment
of dual career athletes and
sport professionals.The Brand Value Alignment
through Dual Career (BRAVA)
project aims to enhance the
workplace environment for dual
career athletes and coaches,
in order for their skills to be
recognised and effectively
accommodated. As part of the
project, additional research on
the topic is being coordinated by
the university partners of this
Erasmus+ project.Project partners met online on
September 19, presenting an
overview of the project research,
focusing on the finalisation of
this phase. The meeting was
held ahead of the Dual Career
conference, that took place in
Cartagena, Spain, where the
research was presented, and
participants were invited to
contribute. So far, an overview
of scientific literature has
been made, interviews with
employees-sportspersons and
focus groups with corporate
social responsibility and human
resources managers have been
carried out.As a result, 50 key factors have
been set in forms of statements.
Currently, dual career experts
are being invited to cluster these
statements and evaluate their
importance and feasibility.The result of the research
will be used in preparation of
brand alignment strategies and
Corporate Social Responsibility
policies. The project consortium
will produce publications,
guidelines and strategies
on working experiences,perceptions, opinions and
needs of dual career employee-
athletes and coaches,
supporting the implementation
of EU dual career strategies.The Brand Value Alignment
through Dual Career (BRAVA)
project was also presented
at the Dual Career Round
Table, organised by EUSA in
the occasion of the European
Universities Games in Lodz,
Poland.Partners of this transnational
project include University
of Limerick (IRL – project
coordinator), European Platform
for Sports and Innovation
(BEL), Roma Tre University
(ITA), University of Nis (SRB),
University of Ljubljana (SLO),
European Athlete as Student
(MLT), Human Age Institute
Foundation (ITA) and the EUSA
Institute (SLO). The BRAVA
project is co-funded by the
Erasmus+ programme of the
European Union.PLEASE SEE
http://www.bravadualcareer.eu
for more informationCo-funded by the
Erasmus+ Programme
of the European Union