2019-09-01 Vanity Fair UK

Photographs by NAME HERE /Styled by NAME HERE

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1. “HITIATA” BY

NAMSA LEUBA

This work

represents the

present moment.

Time stands still as

the viewer is

confronted with the

direct gaze of the

woman.

2. “EMMA” BY
   SENTA SIMOND
   Emma looks past
   the camera to the
   left edge of the
   frame. As in the
   other images in this
   series, her face
   occupies most of
   the frame. Her gaze
   eludes the viewer in
   an act of deception.


3. “RESONANCES
   II” BY DANIELA
   DROZ
   “Résonances II”
   shines in bright blue
   and—just as the
   other works of this
   series—addresses
   the relationship
   between the private
   space of the viewer
   looking at the work
   and the outside
   space, shared with
   other people.

Eyes in FOCUS

La Prairie excels in the art of collaboration once again

CEO of La Prairie. “The founder (Dr Paul Niehans)

was inspired by Bauhaus, so we have always had a

connection with this art-driven, pure, sleek style.

Everything we do is connected to art.” Including

packaging: La Prairie’s deep, rich, jewel-like cobalt

blue glass jars and bottles were all inspired and

designed by the French American sculptor Niki de

Saint Phalle (famed for her experimental, large-

scale sculptures—particularly “Tarot Garden”—

which all feature that very particular gemstone

blue). The exacting attention to detail, explains

Rasquinet, is deliberate. “We spend so much time

creating our packaging to ensure that it is a piece

of art. There is an intrinsic link between La Prairie

and the art world, so we’ve decided to express it even

louder by allowing artists to be our storytellers.”

R

ecently, there has been an enthusiasm

for creative collaborations in the

beauty industry. The caveat? They

must be steeped in authenticity. This is

where Swiss luxury skincare brand La Prairie excels.

Their latest artist collaboration, revealed at the 2019

Art Basel—the world-renowned, highly influential

contemporary art fair—endorsed three Swiss female

photographers. In their individual styles, they have

explored beauty and the timelessness of “the gaze”

to celebrate the innovative Skin Caviar Eye Lift, the

first eye-opening serum for the entire eye area. While

this is the third year that La Prairie have shown at

Art Basel to extol the art of their formulations,

their deep relationship with art, “goes back to the

inception of the brand,” says Patrick Rasquinet,

By FUNMI FETTO

09-19La-Prarie-Promotion.indd 44 17/07/2019 09:34