International Artist – August-September 2019

Professional Artist 25

PRO • fessional Artist

1-877-867-0324

LiliArtVideo.com

Rembrandt Secrets

Revealed™

Portraits

Van Gogh Style™

Eric

JOHNSON

Dena

PETERSON

NEW!

Paintings That Sparkle™

Christine

LASHLEY

Exciting new

releases to sharpen

your skills!

NEW!

Artists tend to focus on an individual
painting, with the exhibition being
a collection of those paintings.

» However, what if the focus was shifted
to the exhibition, and it was just
one in a series of exhibitions?

Then there’d be a diff erent mindset.

» How you approach exhibitions is
an extension of this thinking.
» Do you do that?

A career can then be an ongoing
stream of exhibitions.

» Be proactive about generating this
income stream if you know what to do.

A successful artist should
have this knowledge.

» Can you identify the characteristics
necessary for a sell-out exhibition?
» Most artists do not even believe this is
possible so they don’t think about it!

But it shouldn’t matter what you paint
for artwork doesn’t sell itself.

» If it did, you’d be able to hang your work
anywhere and people would buy it.

There needs to be a correlation between
what you do and how it is sold.

» But obviously something is done to
make sell-out exhibitions happen.

But just one artist having a sell-out
exhibition doesn’t prove anything.

» That depends on special knowledge,
contacts, opportunities they have.

It’s people like you who have to
have the sell-out exhibitions.

» If you are somewhat skeptical
that’s understandable.

The key element is people

willing to buy your work.

» Then these people can be leveraged

into major career momentum.

» You need sales and marketing strategies

major galleries give main artists.

Sales in a well-known gallery

are quite public.

» That is a launching pad for continued

success and sustained artistic career.

» So you need a marketing campaign

aimed at the gallery of your choice.

This is not necessarily what most

other artists say you should do.

» But someone has to do it.

» Otherwise you will be exhibiting at a

gallery that doesn’t know what to do.

There’s a lot of day to day stuff in any

profession, including for an artist.

» Meeting people, phone calls, entering

competitions, framing, fi nances, etc.

The more successful you are

the more of it there is.

» You do all this yourself initially but

eventually you need an agent.

By then you’ll know exactly

what you want them to do.

» Instead of the agent telling you what they

want, you’ll fi nd one who does what you want.

Do you know anyone interested in the best

ways to earn more from exhibitions?

» If so please tell them about my book

ART MARKETING for ALL - Three.

» It’s available through Amazon.com

Best wishes in your art career in

2019 and the future as well.

STRIVING FOR SUCCESS

How a series of exhibitions can help you sell your

work to collectors, old and new. By Graeme Smith