http://www.sportscollectorsdigest.com August 16, 2019 / Sports Collectors Digest 37
color variation and, since he lives in the
Houston area, the Houston Colt 45s. He
said when he sent many of those in for en-
capsulating he had “a strong feeling they
would achieve the ultimate grade.” Like
one’s favorite combo of chips and dip, it
all came together for him as those pins
earned PSA 10s.
Pin poppin’ particulars
With respect to PSA Population num-
bers, Guy’s pins do not make much of a
splash, which could be part of the appeal
to certain collectors.
The 1964 set mentions only 225 samples with a dozen
PSA 9s and a quartet of 10s. The leastavailable
non-variation ’64: the Detroit
Tigers, with 8 samples. The
1965 and 1966 issues both
have around 330 in PSA slabs,
with several 9s. The PSA 10s
tick up to seven examples in ’65
and jump to 25 in Gem Mint the
year after. In both ’65 and ’66 the
most challenging team to locate
spotlighted the Baltimore Orioles,
who won their fi rst pennant and
World Series in ’66.
Chips all in
Prices for raw Guy’s pins in Ex-
cellent shape often range from three
or four dollars each, but can sell for
several dollars apiece—and are regu-
larly sold in lots. But when it comes to rare
pins in top grade, the price guide makes a
good doorstop.
“I’ve seen a raw pin go as high as
$50-$60,” Lederer said. “A good condition
(raw) pin should go in the $20-$50 range,
depending on rarity and grade.
PSA 8s commonly trade for $8-$15
each for the average pin, to $80 and up for
scarce samples.
“PSA 9s typically sell for $100-$200
each, while PSA 10s can go anywhere from
$250 to the sky’s the limit,” Lederer empha-
sized. “I’ve seen some go as high as $600-$700.”
Again, under certain circumstances.
And the pins promotion did not stop with just the bonus in
the bag as Guy’s urged collectors to complete the entire run of
the collectibles. A 1965 “saver sheet” recently spotted online
showed spaces for all 20 teams and, when full, redeemed for “a
Little League baseball or softball.” The sheet included the line
“One button in each 59 cents Guy’s bag.”
“The saver sheets sell for $20-$30 in mid-range condition,”
Lederer said.
But he added interest in them remains marginal. Even so,
just as a display piece these saver sheets might just be an item to
track down and frame. Like with any redemption offer, one
canonly speculate how many complete sets of pins likely
ended up trashed.
Also during certain years in the ’60s, Crane’s Potato
Chips of Decatur, Illinois marketed their product with
baseball pins. At fi rst glance, from the
front anyway, Crane’s and Guy’s pins
look the same. The backs provide the
easiest way to differentiate the two
brands, where, normally, the logo/
name of each clearly stands out.
Keep’em comin’
Lederer sees the future popularity of 1960s Guy’s
Potato Chip baseball pins kind of like the steady
appeal of one’s favorite fl avor of thinly-sliced and
cooked spuds.
“I think it remains
the same,” he said.
“I think you have a
group of collectors that
collect ’60s type stuff,
things that aren’t sports
cards—and collect dif-
ferent types of memo-
rabilia, something rare
and different.”
Even though only
a few Guy’s collectors
pop up on the PSA Set
Registry, the seasoned
hobbyist thinks the
potato chip promotion’s charm ranks highly with team collectors
in private collections, which seems realistic.
And whether one goes “all-you-can-eat” on the Guy’s pins
like Lederer, or takes more of a “snack-on-the-run” approach,
lightly paraphrasing a famous Lay’s Potato Chip ad slogan
seems appropriate: “Betcha can’t collect just one.” ◆
Doug Koztoski is a frequent contributor to Sports Collectors
Digest. He can be reached at [email protected].
The Baltimore Orioles pins from 1965 are challenging to locate.
This “A Yankee
Fan” pin generally
attracts the most
attention among
“fan” pins.
Drawing a blank
Like a few urban legends, there may be some truth to the existence of 1962 Guy’s pins,
but like supposed pics of Big Foot and the Loch Ness Monster, the evidence seems fuzzy.
Although the ’62s are usually mentioned as blank-backed, PSA does not have a
single ’62 Guy’s pin on their Set Registry—even though the grading company’s website
includes a listing for them.
“I believe the 1962 (Guy’s) set listing they put on the Registry is a mistake,” Lederer
said. Yet, he added he has seen ’64 Guy’s pins with the year “1962” on the PSA fl ip (la-
bel). “I think they were originally mislabeled. They mirror the ‘64s on the front and back.”
Lederer contends they could be a ’64 blank-back. Who knows, maybe something
happened in the printing process, or a few blank-backed sheets were made into pins as a
test run and the results made their way into the hobby. ◆