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D
iesel & Motor Engineering PLC
(DIMO), the only authorized general
distributor for Mercedes-Benz in Sri
Lanka, announced its new brand identity
during the launch of the 27th edition of the
Mercedes Trophy Tournament. The 2019
edition of MercedesTrophy National Final
Sri Lanka tournament is to be held on 6th
July 2019 at the Royal Colombo Golf Club,
and it is open for all Mercedes-Benz owners.
Here, golfing enthusiasts from across Sri
Lanka will go head-to-head as they take on
the green to be crowned the national winner.
The golfers will be divided into four main
handicap divisions: Handicap Group A (0-12),
Handicap Group B (13-20), Handicap Group
C (21-24) and Handicap Group D (00-36)
- the ladies division. The lucky winners will
represent Sri Lanka in this year’s edition of
the MercedesTrophy Asian Final in, Australia.
The MercedesTrophy National Final Sri
Lanka 2019, the most luxurious golfing event
in the country, promises to fuel the dreams
and aspirations of its participants, while
reflecting DIMO‘s new brand purpose, to
serve a changing country, its people and their
modern aspirations.
In keeping with a strong commitment to
adapt to the changing needs of stakeholders
and the environment, DIMO launched its new
brand identity expressing a strong momentum
and forward-thinking principles while building
a distinctive corporate culture with the
ultimate objective of building a modernized,
visionary DIMO brand experience both
visually and interactively for stakeholders.
Looking back, as DIMO reaches its
80th birthday this year, the company has
demonstrated an impressive contribution
to the nation’s progress and continued
focus on enhancing the quality of life of all
Sri Lankans, by diversifying into Medical
Engineering, Building Management Systems,
Power Generation and Distribution, Material
Handling, Storage and Warehouse solutions,
Power Tools, Agricultural Equipment, Total
DIMO launches new brand identity at
the MercedesTrophy National Final Sri Lanka 2019
Lighting Solutions, Construction Machinery,
Ship Repairing and Agriculture. DIMO plans
to expand beyond Sri Lanka by leveraging on
its different fields of expertise.
Sharing his sentiments on this occasion,
Ranjith Pandithage - Chairman & Managing
Director of DIMO stated, “Our new identity
positions DIMO as a visionary company,
equipped and prepared to take on the
challenges of the next decade and beyond.
We always approach social, economic and
environmental concerns that will inspire
customers and transform the world we live
in, while maintaining a world-class standard.
As a company renowned for keeping abreast
of the needs of the contemporary world, I
am certain the new brand identity will help
bring renewed vigour to our team as we look
forward to the future.”
“It gives me great pleasure to
announce the arrival of this year’s edition of
MercedesTrophy National Final Sri Lanka
- This highly-anticipated tournament
has built a reputation for being the most
prestigious in the country due to its exclusive
nature, excellent organization, challenging
courses and outstanding prizes. We are
excited to welcome the golfing fraternity
and give them a platform to indulge in some
friendly rivalry while celebrating the sport and
its connection to the Mercedes-Benz brand,”
stated Rajeev Pandithage – General Manager
(Mercedes-Benz) at DIMO.
Group CEO of DIMO
Gahanath Pandithage said
every Mercedes-Benz is a
masterpiece that utilizes
high-end technology on
the road, hence when
it is time to service the
Star, it demands the best
systems, equipment and
machinery and aftercare.
DIMO is the only Daimler
AG Certified General
Distributor Workshop for
Mercedes-Benz in South Asia with trained
staff and certified tools and equipment.
The top player from each of the 9
participating countries in the MercedesTrophy
Asian Final, will represent team Asia as they
tee off against other ace amateur players
from across the world at the MercedesTrophy
World Final to be held from 30th September
2019 to 5th October 2019 at the Stuttgart
Marriott Hotel Sindelfingen. Since the
MercedesTrophy celebrates 30 years this
year, Mercedes-Benz Global has lifted the
alternate year ban for the Asian Final as well
as the lifetime ban to the World Final. This
fantastic opportunity is open exclusively for
Mercedes-Benz Customers of DIMO. This
year’s tournament returns to the capital city
of Colombo having taken golfers to exotic
locations across the country in previous
years, including Nuwara Eliya, Hambantota
and Trincomalee.
I
n the past six years, anyone watching the Asia Pacific Rally
Championship (APRC) cannot have failed to notice Wurth’s
prominence as a significant sponsor of the series. For the 2019
season, Wurth have re-affirmed their commitment to the series,
sponsoring it for the seventh year in a row.
Wurth provides prizes to podium finishers at each event,
including a US$ 1,000 cheque to each overall event winner, and
product prizes to the 2nd and 3rd placed driver and co-
driver duos. Additionally, Wurth provides complimentary
products to teams and merchandise for the organisers.
Wurth’s prominence extends to signage and branding
on the courses, podiums, rally cars, service parks and
exclusivity in agreed product ranges such as Automotive
Wurth re-affirm support for APRC with sponsorship for
seventh year in a row
Chemicals and Tools.
The APRC has been running since 1988. Organised by the FIA, it has
been seen as an ideal springboard for rally drivers wanting to cut their
teeth in the top leagues before moving to WRC and WRC2. Events are
typically held in India, China, Japan, Indonesia, Malaysia, Australia and
New Zealand. 2018’s Champion was Yuya Sumiyama driving a Skoda
Fabia R5.