jewellers can enjoy better margins and a larger customer base by
focusing on quality, while customers can indulge in better designs,
products, quality and higher affordability.”
The millennial market share is continuing to grow
according to Ishu Datwani, founder, Anmol
Jewellers, Mumbai. “ We are addressing
these needs by designing more
lightweight, trendy and wearable
jewellery with prices ranging from
R50,000 to R2,00,000. Some of the
factors responsible for this shift in
consumer preference are the escalating prices of gold, wearability
quotient and lifestyle changes.”
He adds, “Smaller diamonds work better for casual jewellery
and the quality depends on the budget. Round brilliant cut is
the most popular shape among customers, but of late, fancy-cut
diamonds are working better. Small star melee diamonds along
with big ones between 10 and 20 pointers are also preferred.
Micro-pave setting is in currently as it gives a brilliant effect.
Among natural fancy colour diamonds, yellow diamonds
work best for casual jewellery.”
Shreyansh Kapoor, vice president and partner,
Kashi Jewellers, Kanpur, shares, “Light diamond
jewellery with simple, unfussy motifs between
R25,000 and R2,00,000 are moving well.
Women usually prefer small and reasonable
solitaire jewellery pieces such as ear studs, rings
and pendants with IJ coloured, VS/SI clarity, and
emerald-shaped diamonds between 0.25 and 0.5-carat.
Our consumers look at the fire and cut of diamonds that
sparkle and lustre to the overall piece.”
Chitwn D Malhotra, lead designer and founder, Dillano
Luxurious Jewels Pvt. Ltd., New Delhi, says, “Other than round
cuts, emerald-cut diamonds have become a huge hit among our
clientele. In natural fancy colours, intense yellow is trending , while
the prong setting is the most preferred for small diamonds.”
Abhishek Chanda, director, Kalasha Fine Jewels, Hyderabad,
believes that awareness about natural fancy coloured diamonds
in India is low, but for cocktail jewellery, customers do pick pieces
set with yellow diamonds. “In the South, close-set diamonds are
popular for daily wear jewellery as chances of the stone gettingElegantly crafted dual-finger lightweight
cuff in 18-karat rose gold studded with
diamonds. By Tanya Rastogi for Lala Jugal
Kishore JewellersThe tri-colour 18-karat
gold ring is studded with
diamonds replicating fancy
shapes. By Aisshpra Gems
& JewelsIntricately crafted bracelet in
18-karat gold studded set with
fine-cut and rose cut diamonds.
By Aisshpra Gems & JewelsA multi-toned gold
ring set with fancy-cut
diamonds. By Jet Gems18-karat gold
bracelet set
with rubies, rose
cut diamonds,
marquise and drop-
shaped diamonds.
By Anmol Jewellers52 SOLITAIRE INTERNATIONAL JULY 2018