per cent
of British
people
don’t
know how
many
portions
of fruit
and veg
they
should be
eating,
while just one in three
adults are getting the
recommended level of
vitamins and minerals
from their diets.^3
Tax Benefi ts
A study by the University of Waterloo found that
taxes on sugary products and labels on packaging
- like the traffi c-light system for healthy/unhealthy
foods – are effective at reducing sugar consumption.
Cold Storage
You know fruit and veg are the
building blocks of a healthy diet, but
did you know it’s sometimes better to
choose frozen over fresh produce? Frozen
foods, picked and then chilled at peak
ripeness, have their nutrients preserved
at time of freezing, whereas fresh food
– often shipped and fl own around
the world – can be exposed to a large
amount of nutrient-degrading oxygen.
To get further nutritional bang for
your buck, steam your veg rather than
boiling it to within an inch of its life.
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