AUGUST/SEPTEMBER 2019 | HOME DESIGN & DECOR CHARLOTTE 107After eighteen years in the business, Modern
Lighting has helped countless homeowners navigate
the often overwhelming world of lighting, offering
them timeless pieces to fit every budget. “Frequently,
we help customers who have realized their mistake
in shopping online. These products often turn out to
be overpriced knockoffs and sub-par substitutes that
don’t offer the beauty, durability, or functionality of
a higher-end piece. They simply won’t stand the test
of time,” Branch says. “On top of that, it’s virtually
impossible to select the correct sizes and types of
lighting needed in your particular space from an
internet thumbnail.”
This is where the expertise and initial one-on-
one consultations (offered either on-site or in the
showroom) with a local retailer like Modern Lighting
is key, enabling clients to see fixtures in person and
gauge their size and finish. Branch curates her col-
lection to ensure customers always have peace of
mind in their purchasing decisions. The Modern
Lighting team regularly travels to lighting shows
and maintains a close working relationship with
the manufacturers, which enables them to provide
quick, responsive, and transparent customer
service while remaining on the forefront of the
latest trends.
Modern Lighting provides the most extensive
selection of lighting styles in the Carolinas, with ex-
clusive lines otherwise found only in Atlanta or New
York. With more than fifty manufacturers carried,
Branch thoughtfully chooses which ones she features
in her selection and has eliminated all non-value-
driven lines, so customers can rest assured each
product provides top-of-the-line quality.
“Our physical footprint may be small, but our
selection is vast,” Branch says. “We are constantly
putting up new items and styles, and our customers
are blown away by the opportunities to discover
another favorite piece with each visit.”u
For more information, contact MODERN LIGHTING DESIGN STORE at
704-332-0109 or visit MODERNLIGHTINGDESIGN.COM.“LIGHTING IS THE FIRST
THING PEOPLE NOTICE
WHEN THEY WALK INTO
YOUR HOME.”
—LIZA BRANCH