The CEO Magazine Asia – July 2019

READY.

FAST.

WE’RE ALWAYS

WE’RE

C

leaning toilets mightn’t be the most glamorous job,

but it’s just as important as any other, and everyone has

to start somewhere. Though today he’s the Co-Founder

and CEO of flavoured French fries franchise Potato

Corner, that’s exactly how Jose Magsaysay Jr started

out, cleaning the rest rooms and kitchens at Wendy’s.

He even lists that experience on LinkedIn, and it’s not hard to see why

• it’s a testament to how far you can go with a robust work ethic.
  Jose was nicknamed JoMag by a Wendy’s colleague – and it’s a name
  that stuck. Jose is always referred to as JoMag now. While he was studying
  he also worked part-time to support his mother, and when he was offered
  a full-time position, it was an easy decision. From there, he was trained in
  management, overseeing a store and then a district. Even though some of
  those positions involved a long commute or difficult hours, he accepted new
  responsibilities without complaint, evidence of his belief that determination
  and focus brings success.

CO-FOUNDER AND CEO

JOSE MAGSAYSAY JR

DESCRIBES POTATO

CORNER AS AN

ENTREPRENEURIAL

ORGANISATION – ONE

THAT’S FLEXIBLE,

COOPERATIVE

AND INNOVATIVE.

WORDS OLIVER FEATHERSTON

IMAGES JASPER SALCEDA

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YY

YSYS

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WW

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