“It’s an honour for Heritage Ceramics to be part of Cebu Home and Builders’
growth and success. We’ve worked closely with Michael and his team,
developing trust and ensuring that we deliver high-quality service to customers
throughout the Philippines.” – Ho Kok Zee, Managing Director, Heritage Ceramics
After nearly 17 years of retail experience and a growing
customer base, Cebu Home and Builders Centre states it
continues to grow “with the booming socio-economic
development of Cebu” and aims to “provide quality home
improvement materials that are reasonably priced to help
Filipinos build their dream homes”.
Michael believes that retail is all about how companies
package their products and services. “Our goal is to make
everything an effective, wonderful customer experience,”
he says. “We can be very proud of the product selections
that set us apart from our competition.
“We have an unparalleled level of
customer support. The service comes
right down to always having a parking
space here in our store. We have
delivered our promise of bringing the
right product, the right value, in the
right place, and we have a high level
of customer satisfaction.”
Since the company is a bricks-and-
mortar store, it faces challenges reaching customers online.
“Data is changing the way we conduct our business and the
way people buy,” Michael explains.
“We can’t ignore the changes. The challenge is how
we empower the data in the digital space and streamline
it in the physical store,” he says. “We must always find how
to use the physical space best to connect with our potential
online clients, and we must utilise the online facility to
capture our available globally informed customers. We
are constantly learning how to enhance or create a total
customer experience so that they stay with us.”
Michael is eager to develop the company’s customer
experience to achieve excellence in an engaging space.
He believes that a close relationship with the client will help“OUR GOAL AT CEBU HOME AND
BUILDERS IS TO CONTINUE BRINGING
QUALITY PRODUCTS AT A GOOD PRICE;
THIS IS HOW WE PLAN TO BE A PART OF
THE DEVELOPMENT OF OUR ECONOMY.”