“El Molino, a Spanish wall and floor tile manufacturer, and Cebu Overseas, are
two companies united by the same sense of customer service. Since 2006, they
have been offering quality and avant-garde design ceramic products adapted to
the evolving market requirements.” – Javier Castelló, Export Manager (South-East
Asia and Oceania), El Molinothem become a regular customer. “We need to engage the
client with our product and services,” he states. “You see,
you can either buy online or in-store, but one of the great
features we have is that customers can touch and feel our
products and get to experience the products firsthand.
“The challenge in a retail space is how to develop
a personal relationship with a client,” he continues.
“We ask ourselves, ‘How can we engage and enhance the
experience? How can we allow for digital touchpoints?’
We aim to make it a more personal and enjoyable
experience. In the end, I think it is how you gain a
relationship with a customer, create a strong bond with
them so they will use the products and buy more often.”
It is a family business, with many family members
leading departments day to day including Michael’s brother
James who handles the Cebu Operations, and his nephews
who help manage the traditional store operation. Michael
wants to maintain the tradition that his family, the founders
of Cebu Home and Builders’ parent company, have left
behind. “Many family members are still involved,” he says.Four generations
exporting ceramic products
from Spain to countries
around the world
EL MOLINO - HIJOS DE CIPRIANO
CASTELLÓ ALFONSO, S.L.
Avda. Manuel Escobedo, 15
12200 ONDA (Spain)
Tel. +34 964 776 020
[email protected]
[email protected]After 90 years of overcoming challenges and thanks to the work
of four generations, El Molino is, today as in the past, a pioneer
company in the production of ceramics as the best solution for
covering floors and walls in all kinds of spaces.
This is a company in which more than 200 professionals do their
best work, and which improves every day in order to adapt to
the market’s needs.
This is an industry 4.0 with next generation facilities, where
the most advanced technological innovations are incorporated
and where all processes, in favour of quality, are regulated by
the ISO 9001. Likewise, this is a company committed to the
environment and the future, since it is aware that its
way of work affects the planet.
EL MOLINO, INDUSTRY 4.0
http://www.elmolino.esManufacturer since 1922
Interview | INVEST