theceomagazine.com | 175Cebu Home and Builders is also invested in
technology, including new business processes and
analytic tools in order to enhance and streamline
its various operations. “These analytics ensure
the efficiency of our business. We are constantly
improving our inter-department communication and
interaction so that everything runs more efficiently
and in tune with our common goal of achieving
enhanced customer experience and satisfaction.”
Third, the company focuses on developing its
people. “We have a two to three-year plan to start
looking inward instead of just looking outward,”
Michael explains. “By looking inwards, we are
developing our staff, so they can provide support
to our customers and bring excellent service to
our clients. We are doing what we can to develop
professional staff. I want us to have more people
involved in the management of our company.
It’s important to develop support teams and talented
staff to help run the company.”
Michael believes that to have a motivated team, they
need to be given a purpose. “You must provide your
employees with a reason to stay in the company and work
for it,” he explains. “You must be able to provide for their
basic needs and livelihood.
“After that, you must be able to motivate them and raise
them to the next level. We must mould them to become
better people, staff and managers,” he says. “The result will
be a well-developed organisation composed of well-trained
people doing the right things.”
Michael has seen both his parents and his company grow
from the start and considers his family’s entrepreneurial
history and simple beginnings as the root of his passion.
“My passion stems from seeing two hardworking
parents and a hardworking uncle,” he says. “Now, the third
generation of my family is involved, including my nephews.
We are cooperative; there may be disagreements but no
division among the siblings and relatives, and we are all
supportive of each other.
“I can’t help but be passionate about the company,”
he adds. “I’m also passionate about the people we serve.
We serve not only our clients but also our employees.
“We must keep improving and moving forward to stay
ahead. When you see people enjoying your products, telling
others about it and coming back for more, it makes you
passionate about your work.”
The one primary business principle Michael lives by
is never to stop learning. In this age of digital information,
he believes you must know more than your competition.
“It’s up to you to always keep yourself updated,” he explains.
“Innovate continuously, always move forward. Also, be
passionate about your work. Always find a deeper meaning
in what you do beyond just the financial rewards, so that
you will always be passionate about work and remain true
to your passion.”“IN THE END, I THINK
IT IS HOW YOU GAIN A
RELATIONSHIP WITH
A CUSTOMER, CREATE
A STRONG BOND WITH
THEM SO THEY WILL
USE THE PRODUCTS
AND BUY MORE OFTEN.”
Interview | INVEST