The CEO Magazine Asia – July 2019

176 | theceomagazine.com

B

usiness is booming in China – the country is home to

more than 100 million business entities. While this can

mean countless opportunities, finding your way among

those businesses – and snagging yourself a gem of a

supplier or partner – can be a daunting task. But it’s

a task Vijay Singh, Country Head at steel producer

ISPAT-China, takes on with pleasure. “You have to be motivated to

find a true gem, because only then can you discover something really

good,” he says. “There are so many suppliers and buyers, but you do

have to sort through them. If you do that, you can develop a great

long-term relationship with them,” he says.

VIJAY SINGH, COUNTRY HEAD AT ISPAT-CHINA,

BELIEVES FINDING THE RIGHT PARTNER CAN HELP

WEATHER A STORM WHEN TIMES ARE TOUGH.

WORDS STEPHANIE MCDONALD • IMAGES OLMO REVERTER

HIDDEN

TREASURE

OF CHINA’S

MARKET

INVEST | Interview