The CEO Magazine Asia – July 2019

(Nandana) #1
But Ferrari’s chief designer, Flavio Manzoni, told
those assembled at the car’s global unveiling in Italy
that he was aiming for a “radical architecture” that
combines the looks of a race car with the aesthetic
of a space ship.
Considering the warp speeds this vehicle is
capable of – topping out at 340km/h – it seems
appropriate, and what helps it look so futuristic
are all-new, super-sleek headlights and squared-off,
multi-lensed tail lights.
Mazoni says he treated the side view of the
car in “an Italian way”, using muscular, dynamic
sculpture to convey power. From any and every angle, the
result is pure car porn.
The move to modernity is continued in the super-slick and
sexy interior, where one of the five “world firsts” Ferrari claims
for this car is a 16-inch digital cluster, which, rather than sitting
flat, is curved and shaped, to provide the kind of graphical
depth that would make Steve Jobs weep.
Operated almost entirely by cool, haptic buttons on the
F1-style steering wheel, it’s all part of Ferrari’s EOTR-HOTS
approach, or Eyes On The Road, Hands On The Steering,
and it really does bring to mind a space ship.

For that money, they’ll be getting not only a super-advanced,
plug-in hybrid Ferrari – capable of driving up to 25km at
speeds of 130km/h in whispering Electric Vehicle silence –
but one of the most jaw-achingly stunning cars of all time.
At first glance, the SF90 Stradale (the SF is a nod to
Scuderia Ferrari, its F1-racing team, which is 90 this year)
seems almost unreal – more like a concept car for the future.


SUPER-ADVANCED,


PLUG-IN HYBRID


WITH ITS
1,000
HORSEPOWER,
IT DWARFS
EVEN ITS OWN
PREVIOUS
HYPER CARS.

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