Grand
designs
BEIJING CAPITAL GRAND CEO
BRYAN FENG EXPLAINS HOW HIS
COMPANY’S OUTLET SHOPPING
MALLS ARE WEATHERING THE
CHINESE RETAIL STORM.WORDS JODIE DARLINGTON • IMAGES BEIJING CAPITAL GRAND
There’s no doubt the rise of ecommerce
is making it increasingly difficult for
bricks-and-mortar stores to succeed.
Amid sluggish retail sales and declining
profits, store closures have become
commonplace and many large
department stores and shopping centres around the
world are struggling to stay afloat. However, Beijing
Capital Grand is defying this trend by rapidly
expanding its chain of designer outlet malls throughout
China, and CEO Bryan Feng believes there is still
plenty of room for growth.
“Our strategic objective is to become the
largest outlet operator in China,” he says. “We
want to build the biggest outlet mall chain in
China, thereby delivering quality brands at affordable
prices to domestic consumers, as well as providing
a channel for the big international brands to have
a presence in China.”
Beijing Capital Grand opened its first outlet
mall, Beijing Capital Outlet, in 2013. Over the next
six years, it opened a further nine outlet malls and
currently has seven in development.theceomagazine.com | 65Interview | INSPIRE