and India, but also amongst our more
established markets like the United
Kingdom.
Finally, we will be participating in key
upcoming travel trade events such
as the International Luxury Travel
Market and World Travel Market among
others, organised by Oman’s very active
Ministry of Tourism.
What key trends are influencing the
luxury travel industry in the GCC,
and how are you responding to these
shifting customer demands?
We have noticed that families
increasingly travel within the luxury
segment across the GCC, usually for
extended vacations. The Ritz-Carlton
brand has adapted to this trend over
the years with the development of our
signature Ritz Kids programme, and at Al
Bustan Palace, we have recently created
a new outdoor experience dedicated
to families, called Aqua Land. This
extensive new space is complete with
a kid’s pool, slides, playgrounds, a mini
zipline, a Kids Club and a new outlet to
cater to families. This new recreational
highlight is a result of our renovation
project, and we are very proud to be able
to welcome and entertain family stays.
Another factor influencing luxury travel
is authenticity. Travellers are looking
for a story-telling lifetime experience.
Therefore every aspect of the property
is measured from the rich heritage and
background redefined through modern
luxury, up to the five senses. Our recent
transformation has set the standard for
luxury hospitality not only in Oman but
for the region; there are many special
features and gems that each have a
story to tell.
Where do you think the future of
luxury travel in the GCC is heading?
What is driving this change and how
do you plan to stay ahead of the
curve?
Multigenerational travel is a trend that
we see more and more in our hotels,
with families travelling together with
children and even grandparents,
booking rooms and suites over several
days. In line with this development,
an increasing number of lifestyle
luxury hotel brands have arrived in
the GCC to offer more experiences for
all generations. We are truly privileged
to be located in a destination that
combines natural beauty and a strong
heritage with a sense of hospitality
renowned around the world. This
perfect mix places us in the spotlight of
destinations and as a palatial resort and
we remain steadfast on creating travel
memories unique to our destination for
our global travellers.What are you looking forward to?
We are very excited about our summer
promotions, visitors can escape the
sweltering heat with a refreshing dipin the infinity pool, find tranquility in
rejuvenating spa treatments or take a
walk along a one kilometre stretch of
private beach. We know summer brings
people together. We have something for
every guest, whether they are looking for
a family-friendly getaway or just a day of
solitude spent along the oceanside. With
a private beach, numerous swimming
pools and various activities for adults
and children, we want our guests to
truly have a summer to remember.
Residents and Marriot Bonvoy members
can take advantage of great offers and
of course there is the Summer Resort
Day Passes for that one day in the sun.
Al Bustan Palace, a Ritz Carlton Hotel is a
perfect way to unwind this summer with
legendary hospitality.