Oman Economic Review – July 2019

July 2019

COVER STORY – HOSPITALITY

W Muscat opened its doors at Shatti
al Qurum recently. How is the ‘W
experience’ being received in Oman?
The W brand is globally recognised
and people, especially those who have
stayed with us before, know that we
are bringing something fresh and
vibrant to the scene. We are a luxury
hotel but not in the traditional sense.
W Muscat is a true disruptor in its
aesthetic, amongst the market’s laid
back vibe and competitive landscape of
5-star tranquil retreats. We are here to
offer an escape, but we’re also here to
push the boundaries and shake up the
scene around us, which is where our
passion for design, music, fashion and
fuel come into play.

We have 279 rooms and suites from the

Wonderful to the WOW (to open later

in the year), a 1,800sqm WET pool,

signature AWAY Spa, playful meeting

and event spaces, and spectacular

views of the waters of the Gulf of

Oman. But more than that, W Muscat

offers a striking design narrative,

steeped in storytelling and inspired

by the locale, and B&F (our signature

take on F&B) options that push the

boundaries of the new normal.

In terms of location, Shatti Al Qurum

was definitely the ideal fit as the

district is vibrant and ever-evolving.

Yes, W has its roots in New York, but W

Muscat has an Omani heart and we’re

here to create real connections with

the community. We have some really

exciting happenings coming up.

Design is in the DNA of W. What is

unique about W Muscat’s design and

architecture?

Design that defies expectations and

sparks imagination is one of our

passions and it can be felt through

every part of W Muscat’s experience.

An ode to authentic Muscat culture,

tradition is translated in an unexpected

and edgy way mirroring the modernity

of a W hotel. The designs are not only

inspired by physical aesthetics but also

social and cultural nuances, with every

element purposefully crafted.

W Muscat is an extraordinary fusion of

two unique worlds, Oman’s rich heritage

and incredible storytelling culture with

New York energy and chaos. Months

were spent really getting to know Oman

DISRUPTIVE

AESTHETICS

W has its roots in New York, but W Muscat has an Omani heart and is here

to create real connections with the community, says Gerald Chevasson,

General Manager of Oman’s newly opened lifestyle destination

42 July 2019