Entrepreneur India – July 2019

JULY 2019 l ENTREPRENEUR l 51

Six Ways to Get Online

to Expand Business

When we get any information on a person or product, our first instinct is to check it online. With the boom of internet, integration

of online marketing has become the new normal for us. Six entrepreneurs share their struggle and success in growing the business.

Especially, with such strong growth potential in online business, you can’t afford to go unnoticed. By Shivangi Asthana

BIG DATA ANALYTICS IS

YOUR NEW FRIEND

“Back when we

started Instamojo, the

acceptance of digital

payments was low.

When demonetization

took place in 2016,

we were already low on cash and one

of our investors had backed out. We

worked to increase debit card use over

credit card by 15-20 per cent because

we get to make three times as much

money on debit card transactions. Big

data analytics sets us apart from other

players in market.”

Sampad Swain,

Co-founder and CEO, Instamojo

RETAIN YOUR

CUSTOMERS

“As an entrepreneur,

you are expected

to have a long-term

vision and when

competition poses

a challenge whether

with a good product or

better price, you are expected to have

a better game plan. Focus on the user,

not the buyer. Customers’ success

and strong inclination towards

user behaviour kept us ahead of all

competitors and made us the leader in

the Indian market.”

Ravi Taneja,

Co-founder & COO, AxisRooms

SET THE VIRAL FEVER

WITH YOUR PRODUCT

“The first challenge

was raising money

in an ecosystem that

was focused on B2B

companies or tech

start-ups. During our

initial days, finding the

right people – from great designers

to tech ninjas – was a challenge. We

use every channel possible, including

social media, our e-portal, customer

service, offline channels, to strengthen

the core message of the brand,

which is to allow women to express

themselves through jewellery.”

Shuchi Pandya,

Co-Founder & CEO, Pipabella

LEVERAGE SOCIAL

MEDIA TO DRIVE

TRAFFIC

“Establishing an online

store is simple. You

need a website and

a hosting platform.

GoDaddy, Shopify are

two recommendables. Once you are

live, you need a marketing channel to

bring you traffic. It can be as simple

as starting a business social media

page or driving organic traffic through

referrals. Your product has to be

compatible such that it can be used

globally and locally (Glo-cal) as online

market has capacity to tap globally.”

Prem Suganth VT

Associate Director, Voonik

WHERE IS YOUR

ONLINE NICHE?

“I started a blog

which helped working

professionals with

PMP certification.

Within a few months, I

realized that my blog

had trained more

than 3,000 professionals. Our hybrid

online learning model is a blend of

online self-learning and instructor-led

live classroom sessions which are

accessible as per the convenience

of the learner. All course content is

designed by domain leaders keeping

in mind industry requirements.”

Krishna Kumar,

Founder & CEO, Simplilearn

INVEST WHERE

IT IS WORTH

“After the investor

kept delaying the

project, I decided

to back myself fully

and started the

RevFin. I raised a seed

investment through the support of

a few individuals. We were able to

execute our plan within the timelines.

This was due to the support extended

by those around me, regulators and

partners. We have also created a big

cost advantage compared to our

competitors. This is due to the organic

distribution network we have built.”

Sameer Aggarwal,

Founder & CEO, RevFin

STRATEGY

Business Unusual

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