VOICES
Opinion
PR
OF
IL
E
Merlyn Meredith outlines five top tips for ensuring
web content is accessible for all
Those with mobility or vision
difficulties face frequent challenges
when navigating websites, so when
building sites with that in mind, try using a
computer without a mouse for ten minutes.
You’ll probably notice things don’t work as
you expect. You might use your keyboard’s
tab key and arrow keys to move through a
website and find content flows in an odd
order, or links fail to highlight. With this in
mind, here are five top tips for ensuring
web content is accessible for all:
PERFORM AN
ACCESSIBILITY AUDIT
Conducting an audit covering keyboard
navigation and screen reading can take
you most of the way to full accessibility.
Performing an audit can be done using
your own software, manual checks or free
auditing tools. The Audit tab in Chrome
DevTools is a simple way to determine if
your content and code address accessibility.
Running a quick accessibility audit
will highlight automatically detectable
issues on the page and tell you how to fix
them. Audits will commonly find missing
elements, errors in HTML and elements
that haven’t been described well.
MAKE SURE EVERYTHING
GETS FOCUS
A manual check is a great way to catch
keyboard navigation issues. You may even
find that there are important links on
the page that you can reach, or “focus”
on. Tab through links on your site (or
press Shift + tab to go in reverse order)
and look for an ‘active’ outline around
links. Try form elements and press enter
to trigger elements. Sites commonly use
pop-up elements to convey promotional or
privacy information. Make sure you can tab
through these elements, fill out any forms
in the pop-up and dismiss it if necessary.
CHECK YOUR CONTRAST
Contrast is important for people with
low vision or colour vision deficiencies.
Common colour vision deficiencies include
difficulty distinguishing between shades
of red, yellow and green.
Improving contrast is good for all users,
improving legibility and reducing cognitive
load. There are plenty of free extensions
and resources to check the contrast ratio of
text with a background. Don’t forget about
form elements and borders, too.
USE STRUCTURE AND
LANDMARKS
Good use of HTML5 elements and
Accessible Rich Internet Application (ARIA)
landmarks give screen readers context.
It’s one of the easiest ways to seriously
improve a site for screen readers.
ARIA landmarks define ‘roles’ for pieces
of content. It’s a little structure that
goes a long way, with roles like ‘banner’,
‘navigation’ or ‘main’ providing context
when navigating.
ADD A LINK TO SKIP TO
MAIN CONTENT
Using keyboard navigation to cycle through
links in the header and navigation before
you get to content can be frustrating. Now
imagine that each time you go to a new
page you have to do that again.
A ‘Skip to main content’ link provides
a shortcut to page content, improving
navigation and readability. Better still, the
generally accepted pattern is to hide this
element and only reveal it when necessary.
You may not have noticed, but after you
land on a Google search results page you
can hit tab to bring up a ‘Skip to main
content’ link.
Auditing your site is simple and with a
few small updates from your development
partner, you can dramatically improve the
accessibility of your content.
Meredith is design executive officer at Tryzens, a
company delivering technology solutions and services
to retailers and brands on a global scale.
w: tryzens.com
MAKING YOUR WEB
CONTENT ACCESSIBLE
ACCESSIBILITY