Inspirational sites
WEBFLOW, JQUERY, UNDERSCORE.JS
MOON ULTRALIGHT
https://moonultra.com
In an age when the selfie is
everything, the battle for better
lighting is demanding new solutions.
While most cutting-edge smartphones
have flashes and enhancement tools for
brightening nocturnal snaps, it can be
tough to get natural results in darker
conditions. So despite the fact that they
appear to be headphones at first, MOON
UltraLight is indeed a little light for
illuminating device screens and
inevitably, cameras. This single page,
parallax brochure provides a
sumptuously smooth insight into how
the product works with Apple-like,
stylish finesse. Produced by Digitas’
award-winning senior designer Joseph
Berry, the site imaginatively animates
how the MOON UltraLight operates over
several scrolls or swipes. Bold imagery,
predominantly of phones, is expertly
loaded into each little scene and
manipulated to illustrate various
functions. The motion work, transitions
and transforms are so perfectly
executed it’s a joy to behold and a real
lesson in glossy ecommerce. Wholly
rewindable and identical across desktop
and mobile versions, it’s heartening to
see MOON UltraLight the URL is as
universal as the MOON UltraLight itself.
Rounding things off with a functional
footer carrying associated navigation,
we also get links to an integrated
shopping cart that stays seamlessly true
to the overall experience.