net - UK (2020-05)

SHOWCASE
SurĽoh

TIMELINE

Key dates for

Superhero Cheesecake

OCTOBER 2008

Founded in a basement in Hilversum,

North Holland.

NOVEMBER 2011

Officially listed in the chamber

of commerce.

JUNE 2012

First FWA won with Volkswagen

Das Interland.

APRIL 2015

Becomes agency of the year in

The Netherlands.

MAY 2016

Hires its 30th employee.

JUNE 2016

Wins 16 Cannes Lions in one year.

JUNE 2017

Becomes second Dutch studio ever to

be inducted into the FWA Hall of Fame.

JANUARY 2019

Wins 50th FWA.

JANUARY 2020

Prepares to open up a second office in

the USA.

The Next Rembrandt website enables users to get a behind-the-scenes look at how a variety of computer

techniques combined to produce an authentic-looking painting by the Dutch master

authentic, memorable brand moments

that people can resonate with.

JA: I’d say the main thing to consider is

the social aspect of your game. As a

brand, if you cannot create a

conversational piece that goes beyond the

boundaries of your game, you might be

spending money foolishly.

You’ve also done work with data art.

What are your tips for harnessing this

technique for commercial ends?

AG: Using data visualisation can help

make complex information more

digestible. It can also shine a light on

topics often missed, turning something

dense or dry into something visually

powerful. It can be a clever, aesthetically

pleasing way to communicate important

information, which in turn gives it

potential for commercial use.

What else is exciting you in the world of

web design right now?

AG: It’s not necessarily new, but

something exciting me at the moment is

meshing traditional, tactile practices to

make digital experiences more real and

authentic; for example, using

illustrations or brush techniques to

influence a style or an animated gesture.

I’m also excited to see more interesting

ways we can use data to capture our

mood, the weather, songs we like and so

on, to create a more personalised, real-

world online experience.

JA: The fact that it’s becoming harder to

keep up with top-level professionals. The

bar is super high right now and I love it.

How do you see Superhero Cheesecake

evolving in the future and what are the

biggest challenges you expect to face?

AG: We’ve built up a really strong, cross-

disciplined and global team, so we’re

pretty excited about the future. Like any

studio we have challenges, but we have a

really open dialogue, which helps us stay

on top of ‘challenges’ we might be facing

and keeps us ahead of the pack. We’ll

continue our mission to create human-

centred, premium online experiences

that aim to transform brands and make a

lasting impression.

JA: I see us evolving into luxury brands,

crafted work, installations and anything

attached to emotion-driven experiences.

What do most people not know about

Superhero Cheesecake?

MM: Every now and then, tourists drop by

the office and ask where they can get

some cheesecake.

JA: We have more printers than toilets.

The Porsche Macan S campaign involved a one-

of-its-kind Facebook Spark AR effect