SHOWCASE
How we built
Jam3 took us into the future to showcase a new Adidas sneaker:
here the team tell Tom M a y how they did it
ADIDAS OZWEEGO 2048
HOW WE BUILT(1) A WebGL wormhole reacts to how
the user scrolls. For example, if the user
scrolls fast, the wormhole will get faster
and brighter. Scrolling also brings the user
towards three different Ozweego models,
rendered in 3D, within a 360 environment
that spins with the product. (2) Next to the
‘Most Read’ marque, users can enjoy news
channel-style rolling text, which presents a
variety of topics about the future of style.
(3) The outlined blue and yellow shapes, inaddition to the central copy, respond as you
move your cursor around the page. (4) The
futuristic typography was inspired by the
Ozweego silhouette. The curves and fluid
feel of the shoe translated well into beautiful
typography. (5) The audio can be toggled on
and off. Audio was a major concern when
it came to ensuring the site worked well
on mobile, with concessions having to be
made to make up for autoplay not being
implemented on all browsers.BRIEF
Adidas asked Jam3 to help it launch the
Ozweego: a classic silhouette modelled after
the shoe brand’s greatest archival hits. The brief
was to communicate a product story that would
speak and appeal to both trendsetters and
casual sneaker fans.CLOSE UP
12354