net - UK (2020-05)

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SHOWCASE
How we built

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EVOLUTION

(1) To have more realism and fidelity in texture

and colour, 3D models of the adidas Ozweego

were generated through a 360 photo session. (2)

Typography study to define shapes and

composition. The typography follows the fluid

silhouette of the adidas Ozweego, with rounded

corners and diagonal curves. (3) Quick

composition study to experiment with the

placement of the logo, typography and wormhole

creative direction. (4) Colour and treatment

study. Glow and noise texture were the main

treatments that helped us bring the futuristic

feeling, however the typography and logos in

outline help these elements stand out. (5) Study

of compositions and lockup for notifications and

microcopies. In addition to bringing news from

the future, notifications/microcopies also serve

as texture and bring movement and flow to the

website. (6) Envisioning what fashion might look

like in 2048, this is a 3D interpretation of how

futuristic outfits would be stylised with the

adidas Ozweego.

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