Whiskey Issues Kentucky
32 Whisky Magazine | Issue 161
“In 2017, we began to consider
how to effectively tour, transport
and develop experiences around
the explosive growth in downtown
Louisville Bourbon tourism,” says
Mint Julep Experiences co-founder
Sean Higgins. “As the downtown
distilleries began to come online, our
Mint Julep Experiences visitors were
looking to stay longer and seeking
more things to do. We knew there was
some potential magic if we were able
to come up with the vehicle to create
a lasting memorable experience. We
discovered a sustainable (electric), safe
(Dept. of Transportation approved)
and responsible (we do all the driving)
approach. The bonus is that they are so
dang fun that we hope all those wishing
to see what downtown Louisville has
to offer find us and the experiences we
have created.”
“All of our curated adventures are
hosted by our Cruiser Captains who
will escort, educate and entertain our
travellers with local knowledge, history,
and lore,” explains Higgins. “We have
sightseeing stops, distillery stops,
cocktail stops, and shopping stops along
the several routes we travel. We have
partnered with several local distilleries,
restaurants, bars, and shops within
the urban Bourbon footprint in hopes
our guests experience Louisville in a
manner they never imagined.”
Sara Havens, a local journalist who
covers drinking culture, is one of the
‘Cruiser Captains’.
Opening pages:
Tuk-tuk tours around
Bourbon city.
These pages, from
left to right:
Outside the Brown
Forman buildings;
Visiting Michter's
new distillery; Views
from the tuk-tuk.
“Bourbon City Cruisers give you
a personalised tour of downtown
Louisville distilleries, cocktail bars
and city highlights from a guide who
is immersed in the history and culture
of the area,” says Havens. “They're
fun, laid-back and even include a
few cocktails or samples of Bourbon,
depending on which tour you choose.
It's the best two-and-a-half hours you'll
have on three wheels. So far I've only
been doing the Cocktail Cruises, so my
favourite stop on that one is definitely
Whiskey Row. Seeing their eyes light
up when I point out all the history,
although I'm guessing they're dazzled
instead by all the bars in the area, as
well as the Old Forester Distillery,
never gets old. It's a fun few blocks of
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