GQ PROMOTIONKURTEES – a new Singapore-
designed menswear label by
Steven Jhangiani – just made
its global debut via its online
platform. And it’s already
spearheading an all-new trend
that bridges the traditional and
the contemporary to make your
life easy and stylish“With the launch of KURTEES.com,
we aim to give a fresh, modern
and casual feel to the kurta, while
bringing it into the everyday. These
are extremely soft garments that will
help you stay cool and comfortable.”- Steven Jhangiani, Founder
The style-conscious, comfort-seeking
Indian man owns two things in plenty
- T-shirts and kurtas. While the latter
is reserved for traditional occasions,
the former often nds its way into the
everyday. But KURTEES – an all-new
fashion label for men – combines the
airy, diaphanous cut of the kurta and
the casual familiarity of the T-shirt to
give you the best of both worlds. And
we believe that with its new online
store, this trendsetting brand is all set
to take the world by storm.
Not overtly traditional and yet
‘ethnic.ish’, each piece from the label’s
debut collection can be worn in Delhi
as well as in New York. Better still,
their all-weather fashion statements
are crafted from 100 per cent
organic cotton jersey fabric, which
is certi ed by the Global Organic
Textile Standard. This certi cation
ensures that all operational and social
responsibilities are met throughout
the supply chain, from raw materials
to the end product, making these
garments extremely comfortable,
skin-friendly and ecologically sound.
Taking you from a Casual Friday to
a Sunday Brunch and everywhere in
between, KURTEES offers a wide and
elegant compilation of turtlenecks,
V-necks and crew-necks, button-up
Henleys and more, all in an array
of solid colours, stripes and prints.
Extremely versatile, this collection also
encourages you to express your own
individual style, so feel free to pair
these creations with leather jackets,
blazers, army jackets, sneakers,
chappals, baseball caps, jeans,
churidars and whatever you fancy.
The ground-breaking idea of
KURTEES came to Steven Jhangiani,
when he came back home from work
and was contemplating changing into
a kurta or a T-shirt. “That’s when it
struck me, why wasn’t there a hybrid
of the two?”. And in that split second,
KURTEES was born.THE NEW
GLOBAL LOCAL
For the full collection, visit KURTEES.com