evo India – July 2019

(Brent) #1

CAN IT BE A BEST-SELLER?


WE ALL KNOW WHO THE BEST-SELLER IS. THE MARUTI
Suzuki Vitara Brezza ticks all the right boxes for someone looking
for a good value-for-money package, and comes with the backing
of the Maruti Suzuki network and service. The Brezza has been
around since 2016 and remains on the top-10 selling cars in India
every month.
But, if there is one SUV that can pip it from there, it is the Venue.
Hyundai’s more expensive Creta remains one of the few cars
that sells over 10-11k units every month and regularly features
amongst the top 10 cars in the sales chart every month. The Venue
should be able to better it. Firstly, it is more affordable and is in a
segment with more demand. Secondly, it offers more as a package
than its competitors, and even the SUVs a segment above. No
longer is Hyundai looked at as an outsider in the Indian context,
people recognize the brand, recognize the network and are willing
to spend their money on it. The Hyundai Venue certainly has the
potential to be a best-seller.

MARUTI SUZUKI VITARA BREZZA

Engine 1248cc, in-line 4-cyl, turbo-diesel
Transmission 5-speed manual
Power 89bhp @ 4000rpm
To r q u e 200Nm @ 1750rpm
Weight NA
0-100kmph 12.35sec
Top speed 173kmph
Price `9.99 lakh (ex-showroom)

Above: Ride and handling has become a huge priority, so
much so that tyre manufacturers are now involved from the
early prototype stages. The Ceat SecuraDrive tyres on Venue
compliment the dynamics with excellent grip and stability while
also enhancing comfort with the low noise levels

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