2019-08-11_Business_Today

(Dana P.) #1
PHOTOGRAPHS BY RACHIT GOSWAMI

HUB INTERVIEW

“For us it’s not


about volume,


it’s about quality


over quantity”


Jennifer Salke joined as head of Amazon
Prime Video over a year ago. Since last
year, the former NBC president has been
positioning Amazon Prime Video as a global
home for high-quality content. She has spent

the last few months strengthening not just the


pipeline of original shows but also building
the studio business. Salke talks to BT’s Ajita
Shashidhar about her vision for Amazon
Prime Video and says unlike Netflix – which
doesn’t believe in theatrical revenues –
Amazon Prime Video will offer a combination
of theatrical and direct-to-screen offerings.
Edited excerpts:
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