British GQ - 09.2019

(Nancy Kaufman) #1
UP

Cori ‘Coco’ Gauff
Good Night Stories For
Rebel Girls, indeed.

Soutine
The new joint from Corbin & King.
Go. And then go again.

Trapstar
The only leisure logo worth reppin’.

Ella Balinska
Daughter of television chef
Lorraine Pascale, soon to be seen in
the Charlie’s Angels reboot and the
lit-est new face in town.

Aries
Leave Supreme to the kidults. This
is streetwear for the jet set.

Yungblud
Bastard child of Avril Lavigne and
Busted? Whatever. We dig you, bro.

Afterparties
For assistants only.

Facetune 2
Selfie-editing app that irons the
life out of your face. Resist.

Celery juice
If this is life, we don’t want any
part of it.

Getting your friends
to pay for your
birthday dinner
They showed up. They sang.
You pay. Capisce?

Putting ice in your
rosé at lunch
There’s basic... and then
there’s this.

Nick Kyrgios
The Australian tennis bad boy
is just too bratty to root for.

DOWN

BAROMETER

Story by Jonathan Heaf

And why going hypebeast is a must
if you do plan on hitting the greens

G House Rules

When will brands STOP TRYING to make

I remember, years ago, meeting
Justin Timberlake in what Chuck
Klosterman would describe as
an “unnecessarily expensive” London
hotel. (The bath robes were as soft
as freshly beaten egg whites – I
checked – and their turn-down
service, I was told, involved a lightly
seared wagyu beef patty held
gently between a perfectly toasted
brioche bun.)
I was a smartarse young gunslinger
back then – no giggling at the back


  • and after our chat I enquired what JT
    was up to post-UK media commitments.
    Timberlake smiled, tapped the heel of his high-tops
    against the teal carpet, made the universal mime for
    thwacking a ball and said, “I’m off to play golf. You
    swing?” I what? I’ve always felt bad about how loudly
    I guffawed after hearing he was off for an afternoon
    of putting, although I could have sworn he was pulling
    my leg. Apparently not. The next thing Trousersnake
    said was “We’re done here,” to his publicist, before
    promptly moonwalking out of the door.
    Golf? Golf? WTF? And WTAF? Cool pop stars who
    have made the leap from the centre of the kiddie
    Disney sing-song universe to being bona fide sex
    symbols via an edgy fashion shoot or two and an
    album of Pharrell Williams bangers should not be
    playing golf. Golf should be kryptonite to anyone
    whose career rests on appealing to the young and
    the near-trendy, partly as it’s a game for the over-


sixties only and partly because of
the attire one is required to wear.
The usual garbs include polo shirts,
slacks (that’s an Americanism for
horrible, ill-fitting chinos made of
stiff cotton), white socks and a
baseball cap.
Of course, brands such as
J Lindeberg have been trying to up
golf’s street cred for years – remember
post-Loaded lad mag Golf Punk? – although
even when decked out in the sport’s latest high-tech
athleisurewear the player still resembles a cocktail
waiter on a cruise ship. Today, however, companies
such as Malbon Golf are taking a different route: don’t
design clothing for golfers to golf in, design clothing
for skaters to golf in.
Trainers with leopard-print details, baggy
hypebeast-friendly sweaters that come in dusty
pinks and pastel yellows; even their caps come
with a “Player” logo designed to look like “Slayer”,
the American thrash metal band. If a bricks-and-
mortar location still means something you can
find the Malbon store on Fairfax Avenue, LA, just
up the road from... Supreme. So, is the old white
dude’s favourite pastime finally getting its flex on?
Probably not. But we applaud the persistence. Nice
style birdie, Malbon. malbongolf.com

Malbon don’t

design clothing

for golfers, but for

skaters to golf in

GOLF COOL?

Sean Connery +
Justin Timberlake ÷
golf garms = still no

Sweatshirt by Malbon Golf, £78. malbongolf.com

Shoes by
Nike, £105. At
malbongolf.com

G House Rules

09-19HRGOLF.indd 105 11/07/2019 13:07


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