British GQ - 09.2019

The Western world is currently undergoing an epidemic of poor slumber – fuelled

by everything from auto-play streaming services to the rise in millennial anxiety.

And yet, new and alarming research is telling us more than ever about its dangers,

from higher rates of heart disease to doubling our risk of cancer. But now, coming

to the rescue of generation woke is a £100 billion sleeping giant, as tech titans

and start-ups repackage rest as the ultimate wellness treatment. After centuries

spent laying claim to our waking hours, capitalism is coming for our sleep

Story by Stuart McGurk Photograph by Ben Riggott

THE

BUSINESS

OF

SLEEP

Weighted blanket

by Mela Comfort

Uses quartz-glass

micro-pellets to

re-create the feeling

of being swaddled

as a baby.

Get your head down and

boost your wellbeing

with the latest nighttime

tech solutions

SLEEP

09-19FeatureBusinessofSleep.indd 173 04/07/2019 12:24