British GQ - 09.2019

(Nancy Kaufman) #1
PRIVATE VIEW

With a successful background in property development, The Malins Design Studio brings a
panoramic vision to interior design, as businesswoman of the year Lauren Atkins explains

GOLDEN
OPPORTUNITY
These sleek interiors
are enriched by warm
metallic accents –
from a side light to
seagulls to sculptural
eggs – adding a
touch of pizzazz.
Below: Lauren Atkins

INTERIORS BY DAVID MEREWETHER; PORTRAIT BY ZAC FRACKELTON

Talking about interiors in her home county
of Surrey, Lauren Atkins is forthright. Even
in that most exclusive of private estates,
St George’s Hill, ‘you look at five different
houses and they can all be styled in the same
way. And when a design is over-replicated, it
quickly ends up looking dated.’
She speaks with an authority that comes
from being a successful boutique residential
developer for over a decade. Managing director
of The Malins Group, she specialises in creating
highly individual schemes from buildings
with a storied past. In Covent Garden, she
transformed offices in the Edwardian Tavistock
building into stunning flats, and turned the
Beatles’ Grade II-listed headquarters in Baker
Street into the Apple Apartments. Whether it
was a former metalworks in Clapham Old
Town, or Wandsworth’s period-rich Book
House, these meticulously restored and
imaginatively converted schemes had just one
thing in common: they all sold out quickly at
record prices.
Several purchasers were so struck by the
show homes’ high quality they commissioned
Malins to tackle their interior design. Jamie
Gunning, a partner at Sq. One Real Estate,
knows why: ‘Lauren and her team have an

instinctive talent for reconfiguring space while
creating beautiful interiors – understated,
clever, yet with real impact.’ The design studio
has now launched, offering its broad skill set
to private clients. Unlike many companies
that are focused simply on furnishings and
furniture, Malins, with all its experience as a

developer, offers a ‘much broader spectrum of
services’, from navigating the planning process
and architectural remodelling to design
consultancy and supply of all hard and soft
finishes. As well as technical drawings and
plans, Lauren supplies high-quality CGI
visuals of the end result – ‘the best in the
business’, she reckons.
With her new business partner, Sarah
Gibbon, a former Olswang and Heron
International prime property and interiors
expert, she believes that the ‘really diverse
end-to-end proposition’ her team offers will
appeal to high net worth individuals in
Surrey and beyond. With Brexit looming
and punitive stamp-duty rates affecting
property sales, they are looking to transform
their homes, adding tangible value, rather
than face an uncertain market. The design
studio’s intrinsic understanding of its clients’
lifestyle, bespoke solutions and little black
book of the best craftsmen mean that a home
of real distinction is created – polished and
immaculately stylish.

For further information, please visit
malinsgroup.co.uk, call +44 (0) 1932 356043
or email [email protected]

PROPERTY | PROMOTION

09-19MalinPROMO.indd 3 17/06/2019 09:34

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