Good Health Choices New Zealand – August 2019

»Why does blonde

hair turn yellow?

Lightening hair is a two-part

process which first involves

‘lifting’ the hair’s depth to

expose the natural undertone

beneath (yellow for natural

blondes, orange for brunettes

and redheads), and then

applying a purple or blue-based

toner to correct this, resulting

in a clean, bright or ash blonde

shade. But, heat styling, chlorine,

sun exposure and certain

shampoos cause toner to break

down over time, revealing that

pesky undertone once more.

“This is where at-home touch-

up toning with purple or

blue-based shampoos and

conditioners is important,” says

Linda Dalley, education manager

for Professional Hair Brands.

»What does purple

shampoo do?

Harnessing the logic of the

colour wheel where yellow and

purple sit opposite one another,

purple shampoo works to

neutralise brassy, yellow tones.

Deposited directly onto the hair,

the violet pigments penetrate

strands, rinsing out to reveal

cooler, brighter colour. Due to

the hydrating, strengthening

and repairing ingredients these

products typically contain, you

can also expect to be left with

softer, stronger, salon-fresh hair.

1 Essano Blonde Tone Correcting

Purple shampoo, $16

2 Angel Deep Sea No Yellow

Crystalline Shampoo, $29.90

3 Schwarzkopf Live Colour Boost

Purple shampoo, $15

4 Fanola No Yellow Shampoo, $30

5 Kerastase Blond Absolu Bain

Ultra-Violet, $49

6 De Lorenzo Illumin8 Blonde

Toning Shampoo, $26.90

7 Redken Color Extended

Graydiant Shampoo, $35

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5

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3

2

1

WITH A NEW GENERATION OF

PURPLE SHAMPOOS TO BEAT

BRASSINESS AT HOME, BLONDE

HAIR NEEDN’T BE A BIG

COMMITMENT

Colour

code

TEXT

PHOEBE WATT

PHOTOGRAPHY

GETTY IMAGES AND SUPPLIED