100% Design Preview
2019 marks the 25th anniversary of 100% Design,
one of the UK’s leading design trade events.The 2019 show will present a stellar line-up of more
than 400 exhibitors showcasing the latest products
across furniture, lighting, textiles, glazing, surfaces,
accessories and more. Striking installations, inspiring
collaborations and innovative projects feature
thought-provoking experiences and push the
boundaries of design.
New for this year, 100% Design will showcase ‘A
Sense of Finland’ curated by Finnish/English designer
Hanna Laikola, founder of HEMLO in collaboration
with renowned Nordic brand Tapio Anttila Collection
and Polar Life Haus, the long established eco log
house company. Voted the happiest country in
the world for the second year running, the Finland
pavilion will allow visitors to experience the sounds,
sights, touch, smell and taste of Finland in the middle
of London.
One of the key areas of 100% Design is Design
London, which for this year has been carefully
curated to include a selection of the world’s leading
interior brands such as Arper, Benchmark, Dare
Studio, Boss Design and Antonio Lupi. Other exciting
brands include Swedish furniture makers, Ga..rsna..s,
Bsweden and the contemporary Italian furniture
company, da a.
Another addition for 2019 will be the brand new
exhibition space, Detail London. Located within
one of Olympia’s lavish Victorian reception rooms,
Detail London will showcase the latest high-end
contemporary soft furnishings and wall coverings
from international design companies, like Amsterdam
based Studio Desimone Wayland Glamora and
Barbara Osorio Fabrics. The exhibition will benefit
from its own dedicated entrance on Olympia Way as
well as direct access to 100% Design and provides a
brand new destination for the luxury interior design
community market during London Design Festival.
This year will see the return of Design Fresh, a
celebration of emerging talent selected by 100%
Design at New Designers, with a further selection by
Barbara Chandler, design editor of Homes & Property
at the London Evening Standard. Each designer
has been chosen for their explorative ideas and
original products.
Instagram has fundamentally changed the way
most designers work. This social media platform is
used to inspire, with many designers gaining huge
followings for their work. Equally, designers arebeing increasingly briefed to design Instagrammable
interiors. With this in mind, 100% Design has chosen
seven designers working in interiors to create
‘inspiration kiosks’,selecting images from their
personal Instagram that reflect their inspiration.
The installation will highlight interior designers using
Instagram to create spaces that connect and inspire
people. Notable designers participating include
Charlotte Rey and Duncan Campbell, Lee Broom
and Suzy Hoodless.
Back by popular demand, 100% Design will be part
of the West Kensington Design District, a hub that
inspires design enthusiasts and is a must-visit district
during the London Design Festival, with an engaging
programme featuring design brands, globally
recognised cultural institutions and unmissable
events. The district will be brought to life by an array
of partners including the Design Museum. Award-
winning textile studio, Kirkby Design will bring an
original 1967 Victoria Line tube carriage 100% Design
as an exciting and immersive venue. The interiors
of the tube will be upholstered in Underground
Volume II fabrics, a new collection of velvets which
recreate iconic moquette designs used for seating
fabric across the underground from the 1930s to the
present day.
100% Design is excited to collaborate with Material
Driven to create Material Studio, a showcase of 22
innovative materials with a number of them being
shown in the UK for the first time. The area will
address some of the key issues of our time such
as sustainability, performance, energy efficiency,waste, health and wellbeing. To coincide with the
show’s 25th edition, Talks with 100% Design returns
for more than 50 in-depth conversations and
debates with designers, architects and a specialist
look at trends and current issues. Curated by Katie
Richardson, the four-day programme will see an
increase in issues-based content exploring topics
such as climate change, wastage, materials, the
circular economy, sustainability and how design
can and is making a difference. The talks run across
the main stage and Forum area, with an hour each
day on the Forum dedicated to architecture. New
London Architecture will present highlights from the
Conservation and Retrofit section of the New London
Awards. Sustainability in design highlighted by a panel
chaired by Design Fresh 2018 winner Atticus Durnell,
100 Years of the Bauhaus Movement is presented
by Icon Magazine in a panel looking at influences
across different creative sectors. Leading product
and interior designer Marcel Wanders will return for a
second year running to speak at 100% Design and the
programme will open with American Architect and
Designer David Rockwell.
100% Design continues to be the destination for
architects and designers to source the latest
products, uncover new interior design trends, and
discover breakthrough talent not seen anywhere else.100% Design
18 - 21 September 2019
http://www.100percentdesign.co.uk
IG: @100percentdesign T: @designlondonDESTINATION DESIGN
100 % DESIGN ANNOUNCES SHOW-STOPPING BRANDS AND THOUGHT-PROVOKING FEATURES AS
PART OF ITS 25 TH ANNIVERSARY DURING LONDON DESIGN FESTIVAL 2019, 18 - 21 SEPTEMBER18—21
September 2019
Olympia London
Celebrating 25 years of
inspirational interior design
Find out more and register at: 100percentdesign.co.uk
100design25
100percentdesign
designlondon
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September 2019 Interior Designer 33