Interior Designer – September 2019

(Nandana) #1

Studiofibre, the dynamic studio of UK-based
designer-makers, has delivered a new 25,000
square foot workspace in downtown Los
Angeles for Farfetch, the global technology
platform for the luxury fashion industry.
Designed to foster real world connections,
collaboration, conversation and a strong sense
of company culture, the new space oozes
connected appeal and Californian materiality.


This stunning space is set against the backdrop
of LA and the Hollywood Hills, with exceptional
views framing the bespoke interior design
narrative. The workspace is located at 700
South Flower street, Los Angeles, CA 90017.


An urban neighbourhood
Studiofibre has been Farfetch’s global design
partner since 2015, and the studio’s evolving
design narrative continues to roll out in a
series of Farfetch ‘Urban Neighbourhoods’
around the globe.
The multi-location approach is key to keeping
the teams mobile between locations, and ensuring
they are connected with the city, the people,
and the culture.
Fiona Livingston, Co-Founder, Studiofibre,
commented, “Farfetch may be a digital company,
but it is driven by real world fashion, trends and
lifestyle. It’s essential that the Farfetch teams
globally are at the centre of everything, getting
out and about and understanding what their

customers ultimately want rather than operating
in a bubble. Hence the city-centre locations and
the company culture of encouraging movement,
whether that be to very different environments
within one workspace, or movement between
the different Farfetch locations within a major
city. Movement keeps the teams connected to
the real world, and different macro and micro
environments facilitate collaboration, creativity
and stimulate productivity.”

A bespoke approach
The overall design scheme of the new Los
Angeles space draws on the unique DNA of the
Farfetch brand, which is characterised by the
collision of pioneering technology and global

GLOBAL TECHNOLOGY PLATFORM FOR THE LUXURY FASHION INDUSTRY, FARFETCH, CALLED
UPON STUDIOFIBRE TO TRANSFORM ITS LA WORKSPACE INTO AN ‘URBAN NEIGHBOURHOOD’

IN DETAIL


FARFETCH LA


In Detail

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