Interior Designer – September 2019

Farfetch LA

luxury fashion. Farfetch has successfully enabled
the fashion and retail industry and Studiofibre’s
bespoke approach, designing and crafting
tailor-made furniture, fixtures and fittings, ensures
that the Farfetch design narrative is as unique,
luxurious and ground-breaking as the Farfetch
brand itself.

Californian materiality
Evolving the existing Farfetch design narrative,
Studiofibre has drawn on the Californian setting
for materials and including new features designed
to enhance wellbeing and productivity. The
colour palette is a mix of warm, rich ombres,
natural woods (bamboo, beech and walnut),
luxurious Calacatta marble and copper accents
(including lighting rigs and tiles crafted from the
burnished metal). These are offset by verdant
foliage that wraps the internal pillars. Homage
is paid to the Californian location through the
use of native materials, stucco backdrops and
local planting. The macro environment of the
Farfetch workspace is designed to foster a sense
of belonging and communication, whilst diverse
micro-environments within the space serve not
only to further bring the Farfetch brand to life,
but also to support the needs of the workforce.

Micro neighbourhoods
The human brain has diverse needs for different
types of tasks. Studiofibre has designed the
Farfetch LA office space to accommodate various
neighbourhoods, which give the highly mobile
workforce the ability to choose the working
environment that best suits their requirements,
depending on the task in hand. Movement around
a space is important to keep the brain active
and different physical environments can have a
powerful effect on performance. For example, the
Farfetch teams may need a private, quiet area for
important conversations, relaxation, or learning
and internal focus. By contrast, when working
more collaboratively, the teams require spaces
that optimise creative thinking, content-creation,
socialising and sharing ideas.
Within the overall workspace, the following
bespoke neighbourhoods serve to nudge the
brain into different modes for different tasks:

Studiofibre ‘Speakeasy’ Phone Booth
Studiofibre has designed and crafted a highly
contemporary phone booth, ‘The Speakeasy’,
a beautifully crafted private space designed to
support external focus, enhancing concentration
away from external distractions. The ‘Speakeasy’
is as much a sculptural installation as it is a piece
of furniture. Pared-down and sinuous in shape,
high-grade plywood is elevated to a luxurious
level. A lean-seat ensures comfort, and a rest for
a laptop and built in power and technology makes
video conferencing easy. The plywood slats

help absorb sounds inside the booth and both

the materials and organic shapes provide a very

human and tactile antidote to the ever-present

technology in the workplace.

Studiofibre ‘Infinity’ Booths

Studiofibre has also designed bespoke circular

‘Infinity’ booths, designed to foster optimal

collaboration and communication. The design of

the booth, created from slatted highly polished

plywood and beech veneer is inspired by the

eternal energy of a perfect circle. As there is no

dominant ‘head of the table’ space, every seat is

equal, encouraging sharing of ideas and creativity.

Library

The Library has been created as a space for

internal focus, ideal for the generation now joining

the workplace with a thirst for knowledge and

learning. This tranquil space, housing materials

for inspiration and reference, is designed to allow

the mind to concentrate intently, away from the

collaborative open spaces.

Welcome Lounge

A collaborative co-working space replaces any

formal reception area. This micro-community is

designed to immediately put visitors at ease, as

they are welcomed into a warm, atmospheric

area perfectly framed by the stunning vista of

the Hollywood Hills. A ‘selfie’ zone encourages

social media sharing and authentic content

creation, a refreshment bar invites people to feel

at home and serve themselves, and a beautifully

branded oversized Calacatta marble and walnut

table provides an informal work space for team

members and visitors alike.

‘Power Planters’

Power and structural supporter pillars, which are

used to deliver power from the ceiling supply to

the floor level (to power desktop devices), have

been transformed into ‘Power Planters’. Each pillar

is a vibrant ‘living’ wall, with the power cabling

cleverly disguised by wooden planters mounted

on a bespoke copper frame. The Farfetch team

is invited to take ownership of these spaces,

nurturing flowers and herbs, creating areas as

colourful as the fashion that Farfetch delivers

globally, and uniting the team in a shared

common activity.

Reconfigurable Entertainment Space

This communal ‘heart’ of the overall workspace

has to work hard on multiple levels, providing

a space for the team to eat and socialise on a

day to day basis, but also be quickly and easily

transformed to host a variety of events. Studiofibre

designed bespoke ‘Bleacher seating’, inspired by

American sporting events, which provides

theatre-style communal seating. Broadcasting

and content creation can also be done in this

space, along with ‘all-hands’ company meetings.

http://www.studiofibre.com

IG: @studiofibre

Photography by Pantling Studio

Interior Designers Studiofibre

General Contractors KPRS

Construction

Bespoke Furniture (including

desking) All designed by

Studiofibre.

Flooring Karndean

Carpets Shaw

Lighting Delta Light

PROJECT TEAM