In Detail
Katie Earl and Emma Rayner are the Co-Founders
of London-based interior design practice, No.12,
which has just completed the complete interior
design and creative direction of an exquisite
1,250 sq. ft. two-bedroom duplex apartment
and common areas in Mayfair, London.
No.12 were taken on to create a curated and
considered luxury interior design scheme that
would stand apart from the homogenous West
London luxe look. As a result, No.12 challenged
the conventions of luxury interior design by
creating an apartment that exudes the high level
of luxuriousness the owner would expect in
terms of materiality but applied with a more
contemporary aesthetic.
The design concept combines the property’s prized
traditional architectural elements with a modern
pared-back, yet bold, design direction to achieve a
fresh interior for this London property.
The apartment building provides a mixture of
modern and inherited traditional features, which
No.12 has embraced as a contrasting design
element throughout the residence.
All the traditional 19th Century detailing, cornices
and architraves have been preserved to respect
the building’s historical value and respectfully bring
it into the 21st Century. The listed detailing ranges
from the fireplaces maintaining all their traditional
features down to the delicate rosette moulding
above the doors. No.12 respectfully left these
areas as they were found and used them to
enhance the overall design. The interior furniture
selection follows these design cues and mixes
modern pieces with more traditional and
contemporary styling.
The refined colour palette of the property is mostly
neutral with desaturated tones serving as accentsthroughout each of the spaces, with boldness in
form taking precedence over pattern.
The reception room walls and beading are painted
in a cool grey to add a modern twist to the space
while highlighting the listed traditional cornicing
and architraves in bright white. Rich insertions of
colour punctuate the light coloured space including
a bespoke bold desaturated blue velvet sofa at the
heart of the room.
The design is further elevated by a careful selection
of bespoke furniture, a key element found in all
No.12 projects, which, enables the studio to push
the boundaries in creative interior design and offer
a truly tailored solution.
No.12 has blended modern brands with vintage
pieces to create a fresh interior that feels like a
home, curated with pieces collected over time.
In this residence, bespoke, vintage, antique
and modern designs have been harmoniouslyIN DETAIL
PROJECT VERDE
DESIGN STUDIO NO 12 PRESENTED THIS BEAUTIFUL
TWO-BEDROOM DUPLEX APARTMENT IN MAYFAIR, WHICH DOES
NOT PLAY TO THE TUNE OF THE TYPICAL LONDON AESTHETIC.