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INTRODUCING THE BRAND NEW SLEEPEEZEE
Premium mattress brand, Sleepeezee has launched a revolutionary new
proposition. Following the commission of extensive consumer research,
Sleepeezee has rebranded its website, social media and marketing assets,
including its photography and digital advertising. Since 1924, Sleepeezee
has been at the forefront of bed making, expertly handcrafting its beds and
mattresses in Britain using a combination of luxury materials, innovative
designs and traditional techniques. With a continued investment in developing
and enlivening its service and product offering, the brand is excited to unveil its
reimagined brand vision, making the customer the true hero of the Sleepeezee
story. Sleepeezee has simplified the purchasing journey, with a modernised
and inspirational website, that is set to transform the mattress market. The
brand’s in-depth research revealed that consumers were often overwhelmed
when shopping for a mattress, frustrated by the purchasing process and
equipped with only a poor understanding of the standard terminology used. As
buying a mattress is an infrequent purchase and a high investment, the main
causes for concern amongst shoppers were ensuring that they found the right
price, size and comfort. It’s these three key triggers, which have formed the
foundation of the newly designed website, allowing customers to browse and
search according to each factor to find a sleep solution that suits their budget,
lifestyle, room size and comfort preference. Whilst many mattress brands
often used complicated phrasing that causes confusion, Sleepeezee’s updated
platform uses only concise information with simplified terms, replacing
commonly used, but confusing industry jargon that is unfamiliar to consumers.
http://www.sleepeezee.comVISCERAL EXPERIENCES
Driven by a desire to create experiences that touch people in a significant
way, Timothy Oulton, unveils its 2019 Collection, rooted in the idea that truly
authentic materials and human scaled design have the power to change
how people feel. With a belief that great creativity is both enduring and
yet perennially fresh, the 2019 collection sees Timothy Oulton bring its
authentic handcraftsmanship approach to a gamut of new visceral and
richly sensorial materials: seleneite crystals, to printed velvets, sheepskin,
deep hand finished leather and reclaimed Edwardian parquetry. Building
on the ruggedly refined palette of the Loft range, Timothy Oulton
introduces for the first time the Buck’dN Brok’n leather onto the
Westminster Button sofa, its classic Chesterfield model. Previously
featured on the iconic Saddle Chair, Buck’dN Brok’n is characterised by
its deep scores and scratches that evoke an aged and storied life. The
idea of a life well lived is also embodied by the new Edwardian collection,
featuring tables and mirrors fashioned from reclaimed parquetry oak and
mahogany that originally formed the floors of Edwardian dancehalls
in the UK. http://www.timothyoulton.com