Womankind – August 2019

(Grace) #1
1717

“When 3.48 billion humans


start doing something never


before done in the history


of human civilisation, neu-


roscientists are especially


interested in the effects.”


News IDEAS TO CHANGE YOUR LIFE

company and sandals from that one.
Sally then pushes her unsuspecting
followers into buying the frock and
the sandals, which funds her trip to
Hawaii for more photo shoots. Sally,
too, is on the ludic loop.
For the ‘dealers’ of social media


  • the content producers and the ‘in-
    fluencers’ like Sally - there’s money
    to be made. But for users of social
    media, the teenagers and pre-teens
    clicking endless ‘like’ buttons of
    dream-inducing imagery, there are
    psychological pulls that are making
    them jealous, miserable, and addict-
    ed to more of the same. Sitting on
    a suffocating school bus looking at
    “Sally, now in Hawaii - swimming
    with a golden tan and fluorescent
    teeth,” the teenager adds a little
    scribble, a digital footprint, wishing
    that they too could have a life like
    that. “Amazing Sally. So beautiful. I
    wish I were you.”
    When 3.48 billion humans start
    doing something never before done
    in the history of human civilization,
    neuroscientists and psychologists are
    especially interested in the effects.
    But results are far from pleasing:
    high social media usage activates the
    same brain mechanisms as cocaine;
    it produces psychological cravings;
    and users are locked into a cycle of
    addiction on par to slot machines at
    casinos. A 2017 study of over half
    a million students in 8th to 12th
    grade found that depressive symp-
    toms spiked 33 per cent from 2010
    to 2015, and the suicide rate for
    girls in that age group rose by 65 per
    cent. The study’s lead author, San
    Diego State University psychologist
    Jean Twenge noted that the rise in
    depressive symptoms correlates al-
    most exactly with smartphone adop-
    tion during that period. There’s not
    much to ‘like’ in that.


In a pine wood, by Christen Dalsgaard

17

“When 3.48 billion humans


start doing something never


before done in the history


of human civilisation, neu-


roscientists are especially


interested in the effects.”


News IDEAS TO CHANGE YOUR LIFE

company and sandals from that one.
Sally then pushes her unsuspecting
followers into buying the frock and
the sandals, which funds her trip to
Hawaii for more photo shoots. Sally,
too, is on the ludic loop.
For the ‘dealers’ of social media


  • the content producers and the ‘in-
    fluencers’ like Sally - there’s money
    to be made. But for users of social
    media, the teenagers and pre-teens
    clicking endless ‘like’ buttons of
    dream-inducing imagery, there are
    psychological pulls that are making
    them jealous, miserable, and addict-
    ed to more of the same. Sitting on
    a suffocating school bus looking at
    “Sally, now in Hawaii - swimming
    with a golden tan and fluorescent
    teeth,” the teenager adds a little
    scribble, a digital footprint, wishing
    that they too could have a life like
    that. “Amazing Sally. So beautiful. I
    wish I were you.”
    When 3.48 billion humans start
    doing something never before done
    in the history of human civilization,
    neuroscientists and psychologists are
    especially interested in the effects.
    But results are far from pleasing:
    high social media usage activates the
    same brain mechanisms as cocaine;
    it produces psychological cravings;
    and users are locked into a cycle of
    addiction on par to slot machines at
    casinos. A 2017 study of over half
    a million students in 8th to 12th
    grade found that depressive symp-
    toms spiked 33 per cent from 2010
    to 2015, and the suicide rate for
    girls in that age group rose by 65 per
    cent. The study’s lead author, San
    Diego State University psychologist
    Jean Twenge noted that the rise in
    depressive symptoms correlates al-
    most exactly with smartphone adop-
    tion during that period. There’s not
    much to ‘like’ in that.


In a pine wood, by Christen Dalsgaard

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