Golf_Digest_USA_-_May_2019

(Ben W) #1

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WHAT IS THE VICE WAY?


NO MIDDLE MAN


UNIQUE DESIGN


HALF THE PRICE


ice Golf ́s philoso-
phy of cutting out
the middle man and
selling directly to
customers online revolutionized
the pricing and distribution
process of the industry, however,
the performance of the balls

remains equally crucial in the
purchasing decision process of
the golfer.
Th at ́s why the Germany-based
manufacturer has remastered their
portfolio of premium quality golf
balls in preparation of the new
golfi ng season. With the highest
aspirations, they have taken their
cast urethane premium

SOFT and PRO PLUS

core and outer cover, re-

overall compression of 65 suits
the player profi le with a medi-
um and lower swing speed, the
three-piece Vice PRO ́s compres-
sion of 95 is designed for medium
and high speed swingers (driver:
95 – 110mph) and the only four-
piece model Vice PRO PLUS
has received an increase in
overall compression to 95 to
meet the needs of the increasing
target group of high swing speeds
(110 mph+).
“We constantly analyze our ball
fi tting tool and observe an in-
creasing number of golfers with
very high swing speeds and have

therefore specifi cally adapted the
performance of our Vice PRO
PLUS to this fi nding”, COO
Philipp Goepfert says.
Specifi cally re-designed for the
ambitious golfer with high swing
speed, the Vice PRO PLUS is
an innovative multi-layer golf
ball with a 336 dimple pattern
optimized to minimize dispersion
and off er a stable ball fl ight tra-
jectory. Th e reworked mixture
of the extra-thin cast urethane
cover (MPDuro technology) boosts
durability and scuff resistance
without changing the likable
sticky and controllable feel of
the Vice PRO PLUS around the
green. As a result, the Vice PRO
PLUS and its peers Vice PRO and
Vice PRO SOFT are among the
strongest performing cast urethane
golf balls on the market today.
Having proven that the “Vice
Way” is more than a fresh ap-
proach to the equipment side
of the game, the scientifi cally
proven performance delivers a
product that every golfer should
put into his or her bag. For golf
balls that provide exceptional
distance and low spin off the tee
and gentle feel and controlla-
ble spin around the green, visit
http://www.vicegolf.com and give them
a try!

ANNOUNCING YOUR


BALL ON THE FIRST TEE


AS A “VICE 1” STILL


RESULTS IN SOME


SURPRISED LOOKS


AMONG YOUR


PLAYING PARTNERS.


PERFORMANCE.


NO PREMIUM


PRICE TAG.


V

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