Elle Canada – September 2019

58 ELLECANADA.COM

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WHEN SINGLE-INGREDIENT skincare products (think names that include “hyaluronic

acid” or “vitamin C” rather than catch-alls like “moisturizer”) first hit the shelves en

masse, allowing consumers the chance to build a customized routine from scratch,

it seemed like a lot of effort. But today they are commonplace in our bathroom cabi-

nets. And now the custom routine is coming for hair too, with skincare staples like pre-

cleanse balms and exfoliating scrubs making their way into the hair-care aisle. “Building

a [custom] hair-care regimen can feel luxurious and almost bespoke,” says Toronto-based

hairstylist Anna Giannini, but the need for a personalized routine is anything but frivo-

lous—shampoo and conditioner are simply not enough to meet the varied requirements of

different hair types. And rather than adding to washing and styling time, the multi-tasking

nature of these products can actually cut it down. For those who use styling tools on the

regular (which can leave hair dry and dull), pre-shampoo treatments “aid in detangling pri-

or to shampooing as [they] fill in any porous areas of the hair,” says Giannini. Overnight

serums promise softer, more moisturized hair by morning and no residue on your pillow.

Add in sheet masks and precision sunscreen powders and hair care is well on its way to

becoming as much of a mix-and-match playground as skincare. SOUZAN MICHAEL GALWAY

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IGK Antisocial Overnight

Bond-Building Dry

Hair Mask ($45)

MANE EVENT

There’s a new wave of

hair-care products that

promise more efficient,

more effective styling

for all hair types.

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Kérastase Paris

Nutritive 8H Magic

Night Serum ($65)

TRESemmé Between

Washes Curl Revive

Styling Foam ($6)

Sephora Collection

Aloe Vera Hair

Sleeping Mask ($6)

Phyto Phytojoba

Moisturizing

Care Gel ($30)

Supergoop! Poof

100% Mineral Part

Powder SPF 45 ($45)

Hair Rituel by Sisley Paris

Pre-Shampoo Purifying Mask

with White Clay ($120)