76 ·^ COSMOPOLITAN
thisa milliondifferentways,butI just
wentwithwhatfeltthemostnatural
tome.WouldI everhavewantedthis
tohappen?Never.Butshithappens.
Andintheend,I neverwanttosee
anyonehurt;I wouldhatetobethe
reasonforanyone’spain.Weallhave
togotosleepwithourselvesat night.”
Thetemptationtoseewhatpeople
weresayingaboutherwasveryreal.
“Itbecomesaddictivetolookonthe
internet,tolookatyourname.When
I would look at my name and see all
of the things that people were saying,
it became like a tumour. It became
cancerous to me.” From “homewrecker”
and “snake”, right through to death
threats, Woods saw it all.
Growing up in California, in a
close-knit family with two brothers
(26 and 19) and a younger sister (12)
who looks like she could
be her twin, Woods was a
self-professed tomboy. She’s
been big on social media
since the age of 15 when she
started cashing cheques for
her work as an influencer,
after initially making videos
for fun with friends. Raised
in a predominantly white
area, Oak Park, Woods
recalls being one of only
two black girls in her
school. “I never really looked at
people’s colour or noticed that I was
different to anyone else, besides the
time one of my teachers called me
Leah [the other black girl], and Leah
and I look nothing alike. She was
short and dark-skinned, and I’m tall
and light-skinned.”
Although Woods doesn’t believe the
outpouring of hate she received this
year was entirely to do with her race,
she pinpoints specific instances where
online abuse was definitely targeted at
her because she’s a black woman. “The
first picture I posted on Instagram
afterwards was a photo of me with
short hair, which was a weave. I cut it;
I just wanted short hair. I posted it and
allthememesgoingaroundwere,‘Oh,
Jordyncan’taffordhairextensionsany
more,she’ssobroke’.”Aftera recent
triptoNigeria,a 47-secondclip
surfacedofWoodsspeakingaboutthe
onlinebullyingshe’dfacedandhow
it illuminatedwhatit meanttobe
demonisedasa blackwomanexisting
ina publicspace.Theinternetlatched
ontoit,professingthatWoodshadjust
discoveredwhatit meanttobeblack
- somethingsheis particularlykeen
to clear up. She references an article
she read on gal-dem, the publication
I founded, about schoolgirls being
sent home for having what the school
deemed “inappropriate hair”. “I’ve had
the privilege of not having to face it
as hard as the girls in [that] school
because of my surroundings, but now
I have a clearer understanding of how
this game works, and how people feel
like it’s OK to say whatever
they want. I know that I’m
a black woman and I love
being a black woman.”
She is, she says, a private
person, despite her
following of 9.8 million
on Instagram. “I don’t really
care to share my whole
life on social media,
because certain things are
special and once you
share it, you open
yourself up to people’s
opinions.” This became
a double-edged sword:
“People got to see me
at my most vulnerable
moment without even really
knowing me, because I don’t
showcase who I am, really.” We
go on to discuss the universal,
perpetual fear of “being cancelled”
and the disconnect between people
online and in real life. “The internet
feels so entitled to have opinions
about everything, but a lot of it is
bullshit. These are real people, with
real lives. People are so detached that
they don’t feel empathy, they don’t feel
bad, theydon’t realise that theone i
“It became
addictive
to look at
what people
were saying”
CELEBRITY
No time
for trolls
CARDIGAN AND TOP, AS BEFORE. EARRINGS AND COLOURED RINGS, LARK & BERRY. OTHER RINGS, PANDORA