Marie Claire Australia - 09.2019

(sharon) #1

(^148) | marieclaire.com.au
After seasons of
undone hair and
an addiction to
dry shampoo,
there is now a
return to hair
requiring a
greater time
investment. And
it’s starting from
our social feeds.
Sally Hunwick
investigates
INSTA-WORTHY
N
oticed a change in your social feed?
It could be that your favourite It
girls have traded their bedhead
locks for hair that’s glossy and done.
“We live in a time where it’s all about
self-care,” says celebrity hairstylist Jen Atkin,
who has her own hair brand Ouai and tends to
the locks of A-listers such as Chrissy Teigen,
Khloe Kardashian and Kendall Jenner. “We
are getting tips from our friends, pros and
from everyone [on social media] on how to
create hairstyles.”
Hair health is at the root (pun intended)
of enviable hair. “When your hair is healthy,
it’s going to be bouncier, it’s going to be
shiner and it’s going to look better,” says
Atkin, who is ambassador for Dyson and Slip
and regularly offers up hair tips to her three
million Instagram followers. “I know I’m
doing something right when my girlfriends
who [don’t usually] compliment, say, ‘Wow!
Your hair looks really good’.”
She credits her hair glossiness to the
Dyson Airwrap, a high-tech hair device that
promises salon-looking styles at home using
temperatures that won’t damage hair. And
naturally, she’s sharing.
“I started going on my IGTV and
showing how I’m literally in and out of the
bathroom in five minutes using the tool,”
explains Atkin.
Need to polish up? Here’s how.
HAIR

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