Text: Sharmila Chakravorty

Images: Prashant Bhat

Drawings: NCUBE

Designing a Glocal icon

In creating the headquarters for Bosch in Pune, the NCUBE Design team not only infuses the building

with a global, international aesthetic but also brings in quirky elements of Pune city, making the

office a perfect ambassador for a ‘glocal’ design.

Bosch by NCUBE Design.

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everal factors are at play when a global company decides to set

up a regional office, halfway around the world with a drastically

different cultural context. It not only has to retain its global ethos, but

also incorporate regional influences, and reflect tangibly both through

its offices and workspaces. Then, it must also actively exhibit a

common design thread that connects the company’s disparate offices

around the world together, as an integral part of the whole, while

Bosch, Pune, Maharashtra

asserting its own uniqueness within the larger scheme, as well as in

its current context.

Finding the right design partner to understand this vision, and accurately

translate it spatially is then, perhaps, the most key component to

getting this right. After all, an office space or a headquarter building

is a substantial investment in terms of time, capital, and effort, in